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Sr. Manager, Public Relations & Communications
New York City
Marketing /
Full-Time /
On-site
Apply for this job
Superstate is entering an exciting new phase of growth, and we’re seeking a Senior Manager, Public Relations & Communications to help tell that story and expand how we reach our audiences.
This role blends traditional PR execution with creative storytelling, driving consistent coverage across top-tier financial, business, and crypto outlets while finding new ways to connect with investors, analysts, and the broader market. You’ll pitch, write, and build relationships that get Superstate noticed, and work for placement in formats across KOLs/socials, publications, broadcast, podcasts, op-eds, and other channels that amplify our voice.
We move fast and operate in a high-performance environment, so this position is ideal for someone who thrives on both strategy and execution. Ideally a curious, inventive communicator who’s eager to think creatively, and help shape the narrative around modern, onchain capital markets.
PR & Media Relations Responsibilities
- Own and execute Superstate’s press strategy across finance, business, and crypto outlets to drive consistent, high-quality coverage.
- Build and maintain relationships with journalists, producers, and analysts; lead on-background calls and coordinate clear, compelling briefings.
- Develop and refine pitches, media lists, embargo plans, and briefing materials; manage workflows from outreach through placement.
- Write and edit press materials (releases, op-eds, blogs, explainers, and leadership quotes) with precision and clarity.
- Translate complex financial and blockchain concepts into accessible language for investors, bankers, and regulators.
- Drive timely newsjacking, crafting reactive commentary and securing quick placements.
- Collaborate with partners (issuers, protocols, exchanges) to align messaging and timelines.
- Support narrative consistency across channels by working with the content and social team on clear, accurate positioning.
- Manage PR agencies and freelancers, ensuring quality and on-time deliverables.
- Think creatively about placement strategy, exploring non-traditional opportunities and bridging the gap between crypto and Wall Street audiences.
Event & Speaker Programming Responsibilites
- Plan and execute press dinners, roundtables, and background sessions with high-caliber reporters and partners.
- Support speaker placement and event programming, from submissions to prep and coordination.
- Stay externally active in NYC: industry events, newsroom visits, and relationship building.
- Keep teams aligned through clear timelines, prep docs, and concise recaps.
Content Strategy & Creation Responsibilities
- Partner with the Head of Marketing to develop and execute content that advances Superstate’s narratives and business goals.
- Write and edit long-form materials (blogs, newsletters, and op-eds) that build thought leadership and educate the market.
- Maintain a consistent brand voice and tone across all external communications.
- Provide messaging guidance to the social team to ensure alignment (not day-to-day management).
- Be ready to roll up your sleeves and contribute directly to content when needed.
What We are Looking For
- 6–8 years in PR or communications (agency or in-house); fintech, TradFi, or tokenization experience strongly preferred.
- Exceptional writer and storyteller able to simplify complex financial and crypto concepts into clear, compelling narratives.
- Strong organizational skills and the ability to balance strategic thinking with hands-on execution.
- Comfortable leading on-background calls and discussing nuanced product or regulatory topics with professionalism.
- Deep understanding of either traditional finance or crypto/tokenization (both ideal, one essential).
- Collaborative and proactive: ready to jump in wherever needed, supporting campaigns, refining materials, or helping develop narratives.
- Thrives in a fast-moving environment; operates with urgency, flexibility, and precision.
- Balances speed and quality, delivering excellent work without overprocessing.
- Startup mentality: organized, adaptable, and willing to roll up sleeves when priorities shift.
- Comfortable working off-hours during launches or major news cycles when coverage demands it.
Why Join Superstate
- Work at the forefront of tokenized finance with a team of experienced TradFi and DeFi operators.
- Be part of a startup where your impact is felt, and your ideas help shape the company.
- Operate in a fast-paced, dynamic environment where no two days are the same.
- Competitive compensation, equity opportunities, and benefits.
- If you’re excited about helping shape the future of tokenized investing and thrive in an environment where execution speed and adaptability matter, we’d love to hear from you!
About Superstate:
Superstate is a financial technology firm reshaping public capital markets. We connect financial assets with crypto capital markets to expand access, improve liquidity, and advance capital formation through onchain public investment products.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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How do I get a job at DeFi?
Getting a job in the DeFi (decentralized finance) industry can be a competitive process, but there are a few steps you can take to increase your chances of finding a job in this field:
- Build up your skills and knowledge: To work in DeFi, you'll likely need to have a strong understanding of blockchain technology, as well as other related technologies such as smart contracts and cryptocurrency. Consider taking online courses or earning a degree in a relevant field to build up your skills and knowledge.
- Network with industry professionals: Attend meetups and conferences related to DeFi and make connections with professionals in the industry. Networking can be a valuable way to learn about job openings and get your foot in the door at a DeFi company.
- Create a strong online presence: Many DeFi companies will look at your online presence (such as your LinkedIn profile and personal website) when considering you for a job. Make sure to showcase your skills and accomplishments online and keep your profile up to date.
- Apply for relevant job openings: Keep an eye out for job openings at DeFi companies and apply for positions that align with your skills and experience. Apply for DeFi Jobs without Experience. Tailor your resume and cover letter to the specific job you're applying for and highlight any relevant experience or skills you have.
- Consider internships or volunteer work: DeFi Internships or volunteer work can be a great way to get your foot in the door and gain valuable experience in the DeFi industry. Many companies also offer internships to students, so consider applying for an internship if you're still in school.
- Be persistent: keep trying if you don't get a job right away. It can take time to find the right opportunity, but with the right skills and determination, you can land a job in the DeFi industry.