Growth Jobs in Web3

We are looking for a Director of Growth Marketing to join the Ava Labs Marketing Team. We are looking for an experienced marketer who is fluent in Decentralized Finance (DeFi). This individual will be responsible for the designing and driving programs aimed at the growth, onboarding and retention of DeFi vertical users on the Avalanche platform. This particular role will be an integral part of our team’s effort to educate users, deliver delightful experiences, and drive discovery and adoption on the platform.

WHAT YOU WILL DO

• Direct/develop integrated marketing plan for Decentralized Finance (DeFi) vertical to drive user/community adoption
• Drive awareness, education, experience, discovery and adoption of FinTech/DeFi dApps and Subnets on the Avalanche platform
• Create depth and frequency of engagement with seasoned Web 3 users while creating a frictionless on-ramp for new users
• Own top of funnel awareness projects and brand policies, mid-funnel analysis/consideration and bottom of funnel acquisition/conversion
• Create reporting metrics with regard to financial impact/outcomes of spend allocation
• Define growth goals and KPIs
• Oversee DeFi Growth Marketing team's P/L
• Establish team processes as a hands on leader, strategist and individual contributor
• Collaborate with departmental leadership and cross functional stakeholders
• Interpret, visualize, and conceptualize compelling narratives backed with strong data
• Learn and effectively utilize new data driven software tools
• Lead and define initial performance marketing strategies for the DeFi vertical at Ava Labs
• Set direction for what type of messaging will/should be used in various channels
• Process team input/ideas and make final decisions on direction/execution of project goals while ensuring operational excellence

WHAT YOU WILL BRING

• 8+ years of performance marketing or product marketing with a focus on user acquisition and/or growth; preferably within a consumer technology organization
• Expert level understanding of fintech products/services, major DeFi primitives, dApps, and how users engage with relevant products/communities
• Prior experience working in high growth startups or rapidly developing industries
• Track record of success in a marketing leadership and strategist role
• Ability to create an integrated marketing and delegation plan while executing with cross functional leadership teams
• Proven ability to design/lead user acquisition channel and attribution framework projects
• Successful track record of marketing products for web3 end users
• Project management and the ability to lead through influence, not authority
• Notion
• Figma and/or similar wireframing tools
• Excel and/or Google Sheets
• SQL a plus

Salary Range: $166,000 to $207,600

(**This is not a guarantee of compensation or salary, a final offer amount may vary based on factors including but not limited to experience and geographic location.)

#LI-RP1