Head Of Marketing Jobs in Web3

Say hello to Newton — Canada's first low-cost cryptocurrency trading platform. We see a future where financial systems are open to everyone and built to empower people to embrace financial freedom. We believe cryptocurrency plays a role in that future, so we're making it more accessible to Canadians.

Newton team members are spread out across Canada within a fully-remote capacity.

Roles and Responsibilities:

• Oversee all marketing campaigns for their company or department
• Implement strategy
• Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
• Represent the marketing team to cross-functional groups including product management, sales, or customer support
• Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, and document business processes
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Manage and coordinate marketing and creative staff
• Collaborate with media organizations and advertising agencies
• Brainstorm ideas for new campaigns
• Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks
• Own the social content development process to bring content to life that is on-time, on brand and platform relevant

Required skills and qualifications:

• Proven success in developing marketing plans and campaigns
• Excellent written and verbal communication skills
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools
• A deep understanding of social media channels including, but not limited to, Twitter, Instagram, TikTok, YouTube, Discord, and Reddit

Preferred skills and qualifications:

• Bachelor’s degree (or equivalent) in marketing, business, or related field
• Proficiency with online marketing and social media strategy

At Newton, we celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out!