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| Job Position | Company | Posted | Location | Salary | Tags |
|---|---|---|---|---|---|
Binance | Hong Kong, Hong Kong |
| |||
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Binance
Hong Kong
Affiliate Data Analyst / Senior Data Analyst
Asia / Hong Kong / Taiwan, Taipei / South East Asia
Data & Research – Data & Analytics /
Full-time Onsite or Remote /
Hybrid
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Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Data is at the core of Binance’s mission to serve tens of millions of crypto-currency users. Data Analysts across the company perform impactful analysis to identify trends, and make strategic and important decisions that impact an active and rapidly growing user base.
Responsibilities:
- Work closely with marketing and affiliate teams to collect, process, and analyze referral and affiliate program data, ensuring accurate and actionable insights.
- Analyze and interpret large volumes of marketing and transactional data related to affiliate performance, customer acquisition, and referral conversions using advanced data tools and platforms.
- Identify trends, patterns, and anomalies within affiliate data to recommend strategic improvements, optimizations and opportunities that drive growth and enhance program effectiveness.
- Develop and maintain dashboards and visualizations that clearly communicate affiliate program performance and key metrics to stakeholders across the organization.
- Collaborate with cross-functional teams to design and evaluate experiments aimed at improving affiliate marketing strategies and ROI.
- Translate complex data findings into clear, concise reports and presentations for both operational teams and senior management to support data-driven decision making.
- Stay up-to-date with industry trends and best practices in affiliate marketing analytics to continuously enhance analytical methodologies and tools.
- Operate effectively in a fast-paced environment where timely insights and rapid execution are critical to maintaining competitive advantage.
Requirements:
- Degree in a quantitative discipline, such as Mathematics/Statistics, Actuarial Sciences, Computer Science, Engineering, or Life Sciences
- 5-7 years of full-time work experience in an Analytics or Data Science role
- Experience in business consulting settings is preferred
- A self-driven team player with the ability to quickly learn and apply new tools and techniques such as proprietary analytical software, data models and programming languages
- Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders.
- An analytical software (e.g. R, SAS)
- A data visualisation tool (e.g. Qlikview, Tableau, PowerBI,)
- A relational or graph database management tool (e.g. SQL, NoSQL, Neo4J)
- Programming. (e.g. VBA, C++, Java, Python)
Competency in two or more of the following:
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives