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Head of Marketing - Taringa!
Global - Remote /
Taringa! – Marketing /
Full-time
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About IOV Labs
IOV Labs is on a mission to provide the next generation of fintech innovators with the decentralized tools and technology to build a new global economy.IOV Labs promotes, develops, and supports the operation of the RSK Blockchain, a Turing-complete Bitcoin merge-mined smart contract platform - the most secure smart contract platform in the world. IOV Labs also develops the RSK Infrastructure Framework (RIF) to provide our partners with everything they need to build decentralised apps and new Open Finance services on the RSK Blockchain. RSK Users range from people securing their savings in Argentina, to workers sending home remittance payments from overseas. RSK is quickly becoming the emerging market blockchain.Â
About Taringa!
Taringa! is the leading Spanish-speaking social platform that connects people around shared interests in topic-based communities. Currently looking at rewarding its members for the time they invest in the platform sharing their experiences and knowledge, Taringa! is leveraging blockchain technology to evolve towards Web 3.0, creating a sharing economy where everyone can benefit. How does a Web 2.0 Community transform into Web 3.0? That’s what we are building here. Come help us shape it!Â
About the Role
We are looking for a Head of Marketing during this exciting time of growth and evolution. You will report to the Head of Taringa and work closely with other department Heads across the Taringa business.
You will be responsible for directing marketing strategy as well as managing and hiring the right team to meet our ambitious goals. You will be the owner of expanding our Community beyond our current limits, be a key contributor on acquisition and retention, and own everything from how we evolve the Brand, who we partner with, how we attract the best creators / communities, to how we drive crypto adoption by the Community. You will turn visitors into advocates. Â
What You'll be Doing
- Own positioning of the Brand and definition of all the aspects involved (persona, target, tone of voice, principles…).Â
- Lead product and features launch marketing strategy, covering acquisition through to advocacy.Â
- Define the target strategy to meet the global Taringa! Strategy goals.
- Define the editorial strategy with special focus on expanding crypto knowledge among our audience.Â
- Lead, hire and manage the necessary team to execute multiple aspects, including branding and positioning, editorial strategy, social media presence, partnerships, influencer & affiliate marketing, content creators, events, emailing, and ads.Â
- Build and own the relationships with external agencies and potential partners.
- Own the Marketing Budget.
- Contribute cross-functionally on the definition and development of Product features by being the user advocate inside the team, providing the necessary insights.Â
What You Bring to the Table
- A minimum of 8-10 years of experience in marketing or social media department in a digital B2C Company, working on global campaigns directed to consumers with special focus building communities. FinTech, e-commerce, entertainment, sports, gaming, NFTs are just a few examples of suitable experience.
- Obsessed with consumer behavior and deep understanding of how trends form and the ability to anticipate and act on them, who seeks to build communities with meaningful connections.Â
- Passionate about the change Web3 technologies are bringing. Curious, you have probably read a few whitepapers. Can describe in one sentence concepts like DeFi, DAO, Web3, NFTs, Blockchain, Smart contract… you probably watched Sotheby’s Constitution auction live!
- Has a proven track record of building 360 campaigns with strong focus on the creative and message rather than clicks.Â
- Excellent written skills and a strong presenter.Â
- As a leader, you focus on setting your team for success. Strong focus on quality of work and attention to detail.
- Demonstrate the ability to manage parallel projects in a dynamic environment.
- Entrepreneurial mindset: you are willing to take risks in uncertainty and learn from the outcome.Â
- Dreams big: understands the unique opportunity we currently have in shaping how Web3 looks like, and gives the best to build that future.Â
- English and Spanish are a must
What You'll Get Back!
- Competitive salary and company bonus.Â
- Laptop and other working tools you might need.
- 100% remote working (External Employee) from anywhere in the world.
- Global WeWork membership.Â
- Flexible working hours - you’re free to work however you work best.Â
- Paid holidays and personal leave days.Â
- Opportunity to work with state of art technology in a challenging and unique project.Â
- Internationally diverse and dynamic team with a clear vision and strategy.Â
- Training programs to learn everything about the crypto world.Â
- Weekly scientific moments by our Research & Innovation team to learn about technology, challenges, and solutions in the blockchain world.
- Language courses: English, Spanish or Chinese.Â
- Employee assistance program offering legal, financial, family, psychological, and wellness counseling for you and your family.
We’re excited to see what you’re made of!
IOV Labs embraces diversity and is proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.
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What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives