Marketing Jobs in Web3

If you are the kind of person who thinks strategically about marketing & brand building, can shift gears as time demands, is biased towards actions and has a passion for tactical & detailed marketing execution, Polysynth is the right place for you.

Ideal background will be someone who has run consumer marketing across branding, social media, content, communications, influencers, PR, search, performance marketing and ATL at a senior position in Tech, BFSI or FMCG sector and is inherently curious about web3.

About Us: Polysynth is multi-chain, decentralized platform for trading derivatives such as perpetual futures and options. We are the first perpetual futures exchange on Polygon. We have raised funds from Jump Capital, Defi Alliance, Hashed, Brevan Howard and prominent crypto billionaires like Sandeep Nailwal & Jaynti Kanani.

Roles & Responsibilities:

• Responsible for revenue growth through B2B (institutional partnerships) and retail marketing
• Lead the development and refinement of brand’s messages, target customers and marketing mix
• Responsible for driving awareness, acquisition, and retention of users through crypto influencers, KOLs, community events, content, and PR
• Lead go-to-market planning and drive cross-functional collaboration to implement it
• Serve as primary marketing point of contact with investment DAOs, KOLs and other strategic partners enabling strong, collaborative working relationships
• Develop bi-weekly marketing strategies and measure / monitor performance of those strategies to make necessary updates and improvements
• Be on top of customer insights, segmentation, competitive intelligence, industry trends and key developments.
• Prepare bi-weekly revenue forecasts and manage delivery through marketing program initiatives.

Pre-requisites:

• 8+ years of experience as head of marketing or equivalent in fast moving Tech, FMCG or BFSI company
• Hands on experience in demand generation marketing tactics and digital marketing channels such as SEO/SEM, Display Advertising, social media, Email/Push Notifications, In-Product Marketing etc.
• Strong data-driven decision-making skills with deep interest and comfort working with ROI and metric-driven models
• Proficiency in CRM, databases, marketing automation and use of softwares such as Illustrator, Adobe Creative Suite etc necessary for marketing materials.
• Strong interpersonal, people and community skills

Benefits

• Work from anywhere (Remote first)
• Flexible working hours
• Flexible vacation policy
• Competitive Salary + Token bonus

Your First 30 Days

In your first 10 days, you will get acclimatized to Polysynth, the team and our culture:

• During the first two days, you will be immersed in an onboarding program that introduces you to the company and the product.
• Spend time reading and discussing about web3, DeFi, DAOs and community building activities such as KOLs, Influencers, meme marketing
• Be introduced to everyone you will need to know in order to be successful in your role.

In your first 20 days, you will become a valuable member of the team:

• Connect with our partner DAOs and strategize on leveraging their community for organic growth
• Talk to our institutional customers and retail users to understand their motivation and build customer insight
• Set up events and analytics tools to measure & compare progress

In your first 30 days, you will continue to increase your influence:

• Develop comprehensive go-to-market strategy, budget and hire for key open positions
• Define brand’s messaging, target customers and structure strategic partnerships
• Onboard KOLs / influencers / institutional players and start hitting bi-weekly revenue targets

Polysynth focuses on Financial Technology and Blockchain / Cryptocurrency. Their company has offices in India. They have a small team that's between 1-10 employees. To date, Polysynth has raised $1.5M of funding; their latest round was closed on September 2021 at a valuation of $25M.

You can view their website at https://polysynth.com or find them on Twitter.