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| Job Position | Company | Posted | Location | Salary | Tags |
|---|---|---|---|---|---|
Ondo Finance | Remote | $98k - $108k | |||
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Ondo Finance
$98k - $108k estimated
Partner Marketing Lead
Remote (US)
Marketing /
Full-Time /
Remote
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About Ondo Finance
Hi, we're Ondo Finance. Our mission is to provide institutional-grade, blockchain-enabled investment products and services. We have both a technology arm that develops decentralized finance technology and an asset management arm that creates and manages tokenized funds. We were the first company to tokenize exposure to US Treasuries and have since expanded into several other assets. We are also focused on incubating protocols that can support both tokenized real-world assets and traditional crypto.
Founded by folks from Goldman Sachs's Digital Assets Team, we’re backed by some of the best investors in the world, including Founders Fund, Coinbase Ventures, Pantera Capital, Tiger Global, and more. We are currently the leaders in the space in terms of AUM and are well-capitalized to continue growing the firm. We're fully remote, with team members across the U.S.
About the Role
Ondo is looking for a Partner Marketing Lead to support our go-to-market strategy and lead co-marketing initiatives within the growing Ondo ecosystem. This role works closely with Partnerships and Sales to support sales enablement, GTM planning and execution, and ongoing co-marketing campaigns alongside companies like layer 1 and 2 blockchains, exchanges, fintech applications, DeFi protocols, Neobanks, service providers, and institutional partners. This role is key in driving awareness and growing the adoption of Ondo’s products across web3 ecosystems.
What You’ll Achieve:
•Be the primary marketing contact for the GTM execution and ongoing co-marketing with Ondo’s new and existing partners
•Identify and launch co-marketing campaigns that support awareness and adoption of Ondo’s products within the ecosystems of other blockchain and fintech companies
•Support the partnerships and sales teams with sales enablement materials, and collaborate on our product messaging and positioning with each partner
•Craft and manage partner marketing content, including social media, blogs, AMAs, educational resources, case studies
•Create a playbook and strategy for how we engage with partners from launch and beyond with ongoing co-marketing initiatives
•Measure and report the performance and success of our co-marketing initiatives
What we're looking for:
•Experience: 5+ years of experience in partner marketing, growth marketing, and experience with blockchain/web3 and/or financial services
•Expertise: Deep understanding of blockchain, web3, DeFi, financial services, and growth marketing
•Marketing: Experience planning and executing successful marketing campaigns and growth marketing tactics
•Collaboration: Experience working cross-functionally to drive GTM execution with internal and external teams
•Adaptable: Can manage multiple priorities simultaneously in a fast-paced environment and establish structure and processes that scale
•Partial (5hr) daily overlap with EST — typically this means you're located in the Americas unless you're willing to work unusual hours
What We Offer
•Competitive compensation including salary, future token rights, and/or equity (according to your preferences) — we're well-funded and believe that great talent deserves great compensation
•Full benefits (medical, vision, and dental) and flexible vacation policy (PTO)
•Small remote-first team across many countries — you'll be an early team member helping shape our vision, culture, and design practices
•A+ colleagues — our team includes alumni from: Goldman Sachs, Blackrock, Two Sigma, Bridgewater, SpaceX, AWS, Meta, Google, McKinsey, Circle, Uniswap
•Best-in-class investors — we are proud to be backed by leading crypto experts and VCs, including Pantera Capital, Founders Fund and Coinbase Ventures
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What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives