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RWA Content Specialist
Remote
Marketing /
Full-time /
Remote
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About Us
The Sei Foundation is building and expanding Sei, the fastest Layer 1 blockchain optimized for trading. Our mission: bring the future of finance—including tokenized real-world assets (RWAs)—to institutions, DeFi builders, and beyond. Join our growing community as we push the boundaries of decentralized finance, capital markets innovation, and real-world asset tokenization.
About the Role
In this role, you’ll drive the storytelling and content strategy around how RWAs can transform the capital markets. You’ll create, review, and amplify a variety of media—think industry research, integration announcements, analyst briefings, and beyond. Collaborating with a cross-functional team (writers, designers, product marketers, capital markets experts, and more), you’ll shape how Sei harnesses RWAs to redefine the global financial landscape.
Your Impact
- Brainstorm, write, and promote RWA-focused content such as industry reports, joint research, integration announcements, podcasts, and explainers
- Develop and maintain an RWA and capital markets content strategy, ensuring clarity and consistency in Sei’s messaging at major finance events and within the broader ecosystem
- Ensure all content is on-brand, accurate, and compelling, working with key stakeholders to meet deadlines and shape narratives
Requirements
- 1+ years of professional experience covering capital markets topics such as securities, market infrastructure, asset issuance, and more
- Deep understanding of tokenized real-world assets (RWAs), including their legal/regulatory considerations and how they impact traditional markets
- Familiarity with blockchain concepts and Sei’s unique Layer 1 capabilities for trading and asset tokenization
- Exceptional writing, editing, and communication skills—plus the ability to translate complex financial and technical concepts into clear, value-driven content
- Self-starter who thrives in a fast-paced, innovative startup environment
- Strong organizational skills to juggle multiple projects and deadlines effectively
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What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives