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Marketing, DeFi Community Curator (Social Media)
Charlotte / Dallas / Fort Worth / Maryland / Oregon / Texas / Toronto / Virginia / New York, New York / Ontario
Business Development & Marketing /
Full-time Employment /
Remote
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Time zones:
Between and inclusive of Eastern (UTC -05:00) and Pacific UTC (-08:00)
This is a remote role expected to work in either the ET or PT time zone, or one in between | The listed locations are preferred, but not required!
### **About the company:**
DELV develops new protocols for new markets to advance the safe adoption of decentralized financial systems by building novel, research-backed, and open source infrastructure.
Our flagship site Hyperdrive.box (https://hyperdrive.box/), supports two products, Hyperdrive One and Fixed Borrow. Hyperdrive One creates access to a new automated market maker (AMM) protocol DELV developed for fixed and multiplied exposure to variable rates generated from secure yield sources in DeFi. Fixed Borrow protects borrowers from rising interest by setting a projected cap on their borrowing interest rate costs. || Learn more here: https://blog.delv.tech/.
Working at DELV is a rare and exciting opportunity to build on the cutting edge of DeFi to help shape the future of trustless ownership and programmatic markets of crypto-native assets.
### **About the role:**
We’re looking for a DeFi Community Manager to own our community social media channels and be a public face of the company! This role will own execution across all channels, engaging audiences through timely, dynamic, interactive, and engaging social content.
In this role you will be a leader on X/Twitter & Farcaster, replying to posts, speaking on spaces, and curating the DeFi experience that reflects and elevates DELV's brand. You will simplify complex concepts, design social content, and develop relationships to grow product awareness, acquire new customers, drive traffic / conversion, and recognition as a thought leader.
This role involves working in a dynamic, fast-paced and feedback-driven environment to solve complex business problems where you will be given the opportunity to add value from day one. We are looking for someone with a high EQ who has an intuitive understanding of why people think, act, and behave the way.
A strong candidate will also have financial literacy, with a strong understanding of leading narratives in crypto trading with a deep conviction in the values of DeFi, such as decentralization, open-source development, and community collaboration.
You are also aware of the influential social media accounts on cryptotwitter, and have ideas for creatively making them aware of DELV’s own DeFi product announcements and narratives.
### **Make Sure Your Profile is Configured:**
We won't see your application if your work location doesn't match this job's location
### **What you'll do**
- Strategize: Own DELV’s presence on its social channels, including X/Twitter, Farcaster, Discord, Telegram, and YouTube.
- Listen: Drive Social Listening and Market research: Leverage social media tools such as Twitter/X, Discord, Telegram, as well as posting schedules and other tools to identify content trends.
- Identify Trends: Monitor DeFi and Web3 community trends to identify engagement opportunities to tactfully embed our voice in the conversation.
- Write: Deliver expressive and tight social media copy, with flair.
- Host: Setup, facilitate, and host regular X/Twitter spaces on engaging topics and topical conversations with our team, supporting teams, and DeFi thought leaders
- Engage: Speak for the DELV brand outside of planned campaigns, immersing yourself in the conversation around brand awareness and what's happening in the crypto/DeFi space.
- Research: Oversee social research, planning, calendaring, creative development, publishing, moderation, and reporting.
- Report: Maintain social media tracking, metric reporting, and perform optimizations.
- Support: Answer questions and resolve areas of confusion from the community as they arise.
- Experiment: Try out different ideas to boost audience engagement and promote DELV.
- Target: Identify target audiences and develop tactics to engage existing partners and acquire new DELV advocates.
- Lead: Take the experience you have from building thriving communities from the ground up, and speak to the difficulties and strategies you employed.
- Evaluate: Qualitatively, and quantitatively evaluate social trends as they evolve.
### **Qualifications**
- 2-5 years of hands-on social media marketing and community management experience.
- You intimately understand social media, including: X/Twitter, Farcaster, Telegram, Instagram, and YouTube.
- You live and breathe social context – you understand how social engagement works and enjoy creatively integrating crypto and mainstream trends into social content.
- Passion for DeFi.
- Ability to transform crypto terminologies into concise social media copy.
- Expert at best practices for the top social media platforms – with a curiosity for understanding new social platforms and tools.
- Proficiency in social media publishing, listening and measurement tools.
- You have a passion for data and can quickly assess market movements to generate content that’s on brand, on point, and sometimes, on the fly.
- You're a storyteller with an eye for detail, and mastery of both technical and aesthetic best practices for copy, images, and video across social platforms.
- You’re motivated, resourceful, agile, and can thrive independently or collaboratively in a fast-paced startup.
- Team player and nurturer of a healthy workplace culture
- No ego, a goal-oriented design enthusiast who both pro-actively seeks and invites constructive feedback with confidence
- Entrepreneurial “can do” attitude and a relentless passion for collaboration and creative thinkingFluency in English
### **What We're Offering**
- Competitive salary (and equity) in an exciting space driving disruptive innovation
- The opportunity to play a key role with autonomy in our growing organization
- A remote work environment with competitive benefits and holidays
- Unlimited time-off
- 21 annual holidays (federal & company), including all-company week-long winter break
- Annual team offsites focused on strategic planning balanced with team building and fun
- Medical, dental, and vision insurance, along with additional options; Short-term Disability, Long-term Disability, Life Insurance, Hospital, Critical Illness, and Accident Insurance
- Agile working environment with flexible working hours (within the PT or ET time zone range) and location, and career advancement
- Optional, company-sponsored meetups to connect with your remote teammates and other DeFi ecosystem players
- Applicants for employment in the US must have work authorization that does not now, or in the future, require sponsorship of a visa for employment authorization in the United States
$100,000 - $16,000,000 a year
Salary range for this role is above. Offer will vary based on applicant location / cost of living, skillsets, and level of relevant experience.
### **Closing:**
If you’re convinced you are the right fit and are eager to apply, we look forward to hearing from you!
Once you've applied, please be patient :) it may take us up to 2-4 weeks to get back to you!
**Don’t meet every single requirement?**
Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At DELV we are dedicated to building an inclusive and authentic workplace, so if you’re experienced in DeFi but your past experience doesn’t align perfectly with every other qualification in the job, we encourage you to apply anyways.
You may be just the right candidate for this or other roles.
In your note to us, also include any additional links we should view? (e.g., Twitter account, Discord account, talks you've given, content you've created, products you've launched)
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What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives