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About Magic Eden and Dicey
Magic Eden reached unicorn status in just 9 months after launch, one of the fastest in history. We built a category-defining NFT marketplace from scratch and proved we know how to move fast. Now we're doing it again. Dicey is our crypto casino and sportsbook platform, targeting the $180B+ iGaming and sports betting markets.
We're a small, fully remote team. We ship fast, we're hands-on with our data, and we're rebuilding how a growth team operates around AI from the ground up.
The role
Most of the iGaming industry competes on acquisition. Almost nobody has figured out personalized retention, knowing who a player is, what they need right now, and what would actually change their behavior this week. That's the problem you'll own.
This role focuses on the full post-signup journey: expanding our player segmentation framework, designing and running targeted offers and campaigns, and owning the P&L lever that comes with it. It's explicitly AI-native. You'll build workflows, agents, and pipelines to run lifecycle campaigns that would have taken a whole team two years ago. Half the job is identifying the right problem. The other half is running the experiments to find the answer.
What you'll do
Own retention and monetization as a growth loop. Set the targets, find the leverage, and drive the numbers for everything that happens after a player signs up
Own the player segmentation framework. Today it's value and risk. You decide how it evolves, what signals feed it, and how the rest of the company uses it
Build the AI-native growth stack. Analysis, agents, and automated pipelines that surface segments, generate offer candidates, and run campaigns with minimal manual work
Design and ship targeted offers for specific segments and moments: reload bonuses, lossback, wager bounties, challenges, win-back sequences. Size them, spec them, ship them, measure them
Spend real time in our data warehouse and on-chain data finding patterns and turn them into campaigns before anyone else does
Expand the signals we have on players: on-chain activity, status-match programs, social account linking, and whatever else you can think of
Run the campaigns. Email, in-app, Telegram, whatever the channel. You're hands-on with it, with AI doing the heavy lifting
Partner with engineering and design to ship the product surfaces that make all of this repeatable
What we're looking for
Strong intuition for player psychology and incentive design. Experience in gambling, gaming, fintech, or consumer marketplaces helps. Genuine curiosity about why people behave the way they do is required
Deeply analytical. You can go from a vague question to a clean cohort cut yourself, without waiting on a data scientist
AI-native by default. You already use AI to write queries, build analyses, and automate your own work and you want to push that much further
High output with good judgment. You generate a lot of ideas and know which ones are worth testing first
Bias to do it yourself. You're comfortable sending the email, running the query, and writing the spec, not just briefing others
Comfortable with ambiguity. There's no playbook here, you'll be building it
Backgrounds that tend to fit
Growth PM at a data-heavy consumer company
MBB consultant who wants to move into product and own outcomes, not just advise on them
Product Minded Data scientist or analyst who wants to ship, not just report
Why this is interesting
Competitive, top-of-market compensation
You're defining what a growth PM looks like in an AI-native company, there's no inherited playbook
Personalised retention is where the industry is going and we're building it early
Real ownership: a segmentation framework, a product surface, and a P&L lever, with a direct line to the founding team
What does NFT mean?
NFT stands for non-fungible token
In the context of cryptocurrency, a non-fungible token is a unique digital asset (ussually an image) that represents ownership of a specific item, such as a work of art
Unlike cryptocurrencies like Bitcoin, which are interchangeable and can be divided into smaller units, non-fungible tokens are unique and cannot be divided or exchanged for other tokens on a one-to-one basis.
Can you make a career out of NFT?
Yes, it is possible to make a career out of NFTs
The NFT industry is rapidly growing, and as a result, there are many job opportunities emerging for individuals with a range of skills and expertise
Whether you are an artist, developer, marketer, analyst, or legal professional, there are many ways to get involved in the NFT industry and build a career
In addition, there are also many opportunities for entrepreneurs and investors to start their own NFT businesses or invest in NFTs
NFTs are being used in a variety of industries, from gaming to sports to music, and there are many opportunities to create new and innovative products and services using NFTs
To build a successful career in the NFT industry, it is important to stay up-to-date with the latest trends and developments, and to develop a strong network of contacts within the industry
You may also want to consider building your skills and expertise through training and education, such as online courses or workshops
Overall, the NFT industry offers many exciting opportunities for individuals who are passionate about digital art, blockchain technology, and innovation
With the right skills and expertise, you can build a rewarding and fulfilling career in this exciting field.
How do I start working with NFT?
If you're interested in working with NFTs, there are several steps you can take to get started:
- Build Your Network: Attend NFT events and join online communities to connect with others in the industry. This can help you build your network and learn about new opportunities.
- Create Your Own NFTs: If you're an artist or creator, consider creating your own NFTs and listing them for sale on a marketplace. This can be a great way to gain
- experience and build your portfolio.
- Educate Yourself: Begin by researching and learning about NFTs, including how they work, how they are created, and how they are used. There are many resources
- available online, such as blogs, forums, and tutorials, that can help you learn more about NFTs.
- Find Opportunities: Look for job postings and freelance opportunities related to NFTs. There are many NFT platforms, marketplaces, and companies that are hiring
- for various roles in the industry.
- Identify Your Skills: Think about your skills and experience, and consider how they might be useful in the NFT industry. For example, if you're an artist, you ,might consider creating your own NFTs, while if you're a developer, you might look for opportunities to work with NFT platforms.
What kind of job is in the NFT?
As a relatively new technology, there are several emerging NFT jobs within the NFT industry:
- NFT Analysts: Analysts research and analyze NFT market trends and provide insights to buyers and sellers.
- NFT Artist/Creator: Artists and creators are the driving force behind NFTs, and they are responsible for creating the unique digital content that is tokenized ,and sold as NFTs.
- NFT Consultants: Consultants provide advice and guidance to creators and platforms on best practices for creating, listing, and selling NFTs.
- NFT Legal Advisors: Lawyers are needed to navigate the legal complexities of NFTs, including issues related to intellectual property, copyright, and tax laws.
- NFT Marketing Specialists: Marketing specialists help creators and platforms to promote their NFTs and attract buyers.
- NFT Developers: Developers are responsible for creating the NFT platforms that allow creators to mint, list, and sell their NFTs.
- NFT Go-to-Market Specialist is a marketing professional who specializes in developing and executing strategies to bring NFTs to market. This role involves working closely with NFT creators, platforms, and marketplaces to develop marketing plans that promote NFTs and drive sales.