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Crypto.com
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London, United Kingdom

Product Growth Hacker: DeFi Wallet (Crypto.com Onchain)

London, United Kingdom
Marketing โ€“ Growth /
Hybrid

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Crypto.com is building the next frontier of self-custody and on-chain finance. As we scale the Crypto.com DeFi Wallet, weโ€™re looking for a Growth Marketing Hacker based in Hong Kong to own the go-to-market strategy, user lifecycle, and product positioning across our suite of decentralized wallet features: from asset management to staking, DeFi integrations, swaps, derivatives etc.

This is a high-impact role for someone who understands the nuances of Web3 UX and can translate complex protocols into compelling user value. Youโ€™ll act as the bridge between product, growth, and community, working in close partnership with product managers to drive adoption, engagement, and trust in a self-custodial ecosystem.


Key Responsibilities

1. Strategy & Positioning
- Partner up with product and strategy teams to own the roadmap for the DeFi Wallet and Crypto.com on-chain features.
- Define and refine messaging that communicates user benefits across self-custody, cross-chain access benefits, and security.
- Develop clear user personas (e.g. DeFi users, NFT collectors, crypto-curious, token based) and craft personalized journeys to drive acquisition.
- Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localised campaigns.
- Partner closely with product managers to ensure alignment between roadmap, market insights, and messaging.


2. Launch Execution
- Lead GTM for new features like token swaps, staking and more.
- Lead the conceptualisation of marketing campaigns across email, app, social, content, and community channels for execution teams to deploy.
- Leverage, and DeFi partnerships to amplify reach within the on-chain community.
- Coordinate cross-functionally with product, CRM, UA, design, partnerships, media and comms teams to ensure seamless, impactful launches and on-going adoption across sports and crypto ecosystems.
- Drive growth loops by aligning product incentives with marketing levers and user behavior.


3. Customer Insights & Market Intelligence
- Conduct user research, interviews, and data analysis to understand motivations, pain points, and market gaps to exploit and inform product roadmaps.
- Benchmark against leading DeFi wallets (e.g. MetaMask, Trust Wallet) and emerging trends in Web3 UX.
- Feed insights back into the product and growth teams to refine roadmap and campaign strategy.



4. Growth & Retention
- Launch lifecycle campaigns that educate users on DeFi features and drive engagement.
- Use gamification, reward mechanisms, and token incentives to encourage deeper wallet usage, where it is compliant to do so.
- Partner up with products to optimize user flows: from onboarding to swap/stake.


5. Performance & Reporting
- Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact
- Report using tools like GA4, Tableau, Mixpanel: work closely with analytics and product to iterate quickly.

Requirements

    • 3-to-5 years of experience in product marketing: ideally DeFi Web3 walletย  background
    • Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
    • Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
    • Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action.
    • Analytical mindset with proficiency in marketing analytics and user research.
    • Experience in regulated industries or financial services is a plus.
    • Bonus: Crypto native or familiarity with community-led growth.

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What does NFT mean?

NFT stands for non-fungible token

In the context of cryptocurrency, a non-fungible token is a unique digital asset (ussually an image) that represents ownership of a specific item, such as a work of art

Unlike cryptocurrencies like Bitcoin, which are interchangeable and can be divided into smaller units, non-fungible tokens are unique and cannot be divided or exchanged for other tokens on a one-to-one basis.

Can you make a career out of NFT?

Yes, it is possible to make a career out of NFTs

The NFT industry is rapidly growing, and as a result, there are many job opportunities emerging for individuals with a range of skills and expertise

Whether you are an artist, developer, marketer, analyst, or legal professional, there are many ways to get involved in the NFT industry and build a career

In addition, there are also many opportunities for entrepreneurs and investors to start their own NFT businesses or invest in NFTs

NFTs are being used in a variety of industries, from gaming to sports to music, and there are many opportunities to create new and innovative products and services using NFTs

To build a successful career in the NFT industry, it is important to stay up-to-date with the latest trends and developments, and to develop a strong network of contacts within the industry

You may also want to consider building your skills and expertise through training and education, such as online courses or workshops

Overall, the NFT industry offers many exciting opportunities for individuals who are passionate about digital art, blockchain technology, and innovation

With the right skills and expertise, you can build a rewarding and fulfilling career in this exciting field.

How do I start working with NFT?

If you're interested in working with NFTs, there are several steps you can take to get started:

  1. Build Your Network: Attend NFT events and join online communities to connect with others in the industry. This can help you build your network and learn about new opportunities.
  2. Create Your Own NFTs: If you're an artist or creator, consider creating your own NFTs and listing them for sale on a marketplace. This can be a great way to gain
  3. experience and build your portfolio.
  4. Educate Yourself: Begin by researching and learning about NFTs, including how they work, how they are created, and how they are used. There are many resources
  5. available online, such as blogs, forums, and tutorials, that can help you learn more about NFTs.
  6. Find Opportunities: Look for job postings and freelance opportunities related to NFTs. There are many NFT platforms, marketplaces, and companies that are hiring
  7. for various roles in the industry.
  8. Identify Your Skills: Think about your skills and experience, and consider how they might be useful in the NFT industry. For example, if you're an artist, you ,might consider creating your own NFTs, while if you're a developer, you might look for opportunities to work with NFT platforms.

What kind of job is in the NFT?

As a relatively new technology, there are several emerging NFT jobs within the NFT industry:

  1. NFT Analysts: Analysts research and analyze NFT market trends and provide insights to buyers and sellers.
  2. NFT Artist/Creator: Artists and creators are the driving force behind NFTs, and they are responsible for creating the unique digital content that is tokenized ,and sold as NFTs.
  3. NFT Consultants: Consultants provide advice and guidance to creators and platforms on best practices for creating, listing, and selling NFTs.
  4. NFT Legal Advisors: Lawyers are needed to navigate the legal complexities of NFTs, including issues related to intellectual property, copyright, and tax laws.
  5. NFT Marketing Specialists: Marketing specialists help creators and platforms to promote their NFTs and attract buyers.
  6. NFT Developers: Developers are responsible for creating the NFT platforms that allow creators to mint, list, and sell their NFTs.
  7. NFT Go-to-Market Specialist is a marketing professional who specializes in developing and executing strategies to bring NFTs to market. This role involves working closely with NFT creators, platforms, and marketplaces to develop marketing plans that promote NFTs and drive sales.