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About the role
As a Website Designer, you will be responsible for all website experiences outside of the core product experience. The ideal candidate will have a minimum of 2 years of Webflow experience and be comfortable creating new landing page experiences with an eye on quantitative metrics like conversion rates. Experience with subscription based products is a plus.
The position is full-time.
What will you be doing?
- Helping execute conversion rate optimization tests in a “test and learn” marketing culture
- Conducting competitive analysis to see how our marketing funnel compares to the rest of the industry, identifying elements we may want to test
- Independently think of new landers (in both form and content) that could help assist the marketing team achieve their goals
- Comfortable doing lightweight graphic design work in Adobe Suite and Figma
- Ensure all design published is consistent, and on-brand
- Provide design and production support for digital updates.
- Work cross-functionally with product, platform, sales, operations and research teams
- Build internal workflows and optimize existing processes
- Stay up to date on upcoming cryptocurrency market trends, conduct competitor analysis and propose ideas and topics to drive our goals
- Ensure deadlines for assigned projects are met
Are you the right person for this role?
The ideal candidate for us has:
- Intermediate level Webflow skills. Should feel comfortable being the Webflow expert on the marketing team
- 1-2 years of experience in HTML, CSS and Javascript
- Experience operating in a conversion rate driven page development environment
- 2+ years work experience in design-related field
- Proficient in the Adobe Suite (Photoshop, Illustrator) and Figma
- Ability to translate complex design challenges into clear, customer-friendly experiences
- Detail-oriented: Strong attention to detail and is able to get things done fast
- Strong project management skills, ability to multitask, prioritize and follow through on ongoing projects
- Independent: Direct experience working in a remote first environment; and able to work independently whilst collaborating closely with a fast-growing team
- Self-motivated: Entrepreneurial mindset with a strong sense of ownership, empathy, and determination to get things done
- Resilience: Humble to new ideas, and eager to learn amidst adversity and challenges