Product Marketing Jobs in Web3

Anchorage Digital is a crypto platform that enables institutions to participate in digital assets through custody, staking, trading, governance, settlement, and the industry's leading security infrastructure. Home to Anchorage Digital Bank N.A., the only federally chartered crypto bank in the U.S., Anchorage Digital also serves institutions through Anchorage Digital Singapore, Porto by Anchorage Digital, and other offerings.

The company is funded by leading institutions including Andreessen Horowitz, GIC, Goldman Sachs, KKR, and Visa, with its Series D valuation over $3 billion. Founded in 2017 in San Francisco, California, Anchorage Digital has offices in New York, New York; Porto, Portugal; Singapore; and Sioux Falls, South Dakota. Learn more at anchorage.com, on X @Anchorage, and on LinkedIn. 

This senior level Product Marketer will lead go-to-market efforts for Anchorage Digital’s asset and wealth management products, including customer segmentation, messaging and positioning, sales enablement, and integrated marketing campaigns. This is a highly strategic role with direct impact on revenue growth for the business line.

We have created the Factors of Growth & Impact to help Villagers better measure impact and articulate coaching, feedback, and the rich and rewarding learning that happens while exploring, developing, and mastering the capabilities and contributions within and outside of the Product Marketing, FIG role:

Technical Skills:

• Drive go-to-market strategy for asset and wealth management products, including ICP definition, messaging and positioning, and launch execution.
• Use customer insights, market analysis, and performance data to inform GTM strategy and execution.
• Build clear, differentiated messaging and positioning for sophisticated institutional and wealth audiences.
• Build foundational sales enablement (pitch decks, one-pagers, talk tracks) that supports complex, multi-stakeholder sales cycles.

Complexity and Impact of Work:

• Lead cross-functional GTM initiatives in partnership with Product, Sales, Marketing, and Business Leads.
• Act as the PMM owner for asset and wealth management products, setting direction and driving execution.
• Manage timelines, stakeholders, and dependencies to ensure high-quality, on-time launches.

Organizational Knowledge:

• Collaborate closely with Product, Engineering, Sales, Marketing, Legal, and Compliance to deliver aligned GTM execution.
• Deliver high-quality GTM outputs that are grounded in customer needs and business objectives.

Communication and Influence:

• Incorporate qualitative and quantitative insights into decision-making.
• Influence stakeholders through data-backed recommendations and clear communication, without formal authority.

You may be a fit for this role if you have:

• Experience marketing products to asset managers, wealth managers, RIAs, or institutional investors.
• Proven experience leading cross-functional GTM and marketing campaigns.
• Intellectually curious; you seek customer and market insights to inform positioning.
• Willingness to go deep on technical product details and shape differentiation.

Although not a requirement, bonus points if:

• You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)

The Anchorage Village, what we call our team, brings together the brightest minds from platform security, financial services, and distributed ledger technology to provide the building blocks that empower institutions to safely participate in  the evolving digital asset ecosystem. As a diverse team of more than 300 members, we are united in one common goal: building the future of finance by providing the foundation upon which value moves safely in the new global economy. 

Anchorage Digital is committed to being a welcoming and inclusive workplace for everyone, and we are intentional about making sure people feel respected, supported, and connected at work—regardless of who you are or where you come from. We value and celebrate our differences and we believe being open about who we are allows us to do the best work of our lives.

 

Anchorage Digital is an Equal Opportunity Employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. Anchorage Digital considers qualified applicants regardless of criminal histories, consistent with other legal requirements. “Anchorage Digital” refers to services that are offered either through Anchorage Digital Bank National Association, an OCC-chartered national trust bank, or Anchorage Lending CA, LLC a finance lender licensed by the California Department of Financial Protection and Innovation, License No. 60DBO-11976, or Anchorage Digital Singapore Pte Ltd, a Singapore private limited company, all wholly-owned subsidiaries of Anchor Labs, Inc., a Delaware corporation.

Protecting your privacy rights is important to Anchorage Digital, and we work to maintain the trust and confidence of our clients when handling personal or financial information. Please see our privacy policy notices here.