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At Hike, we’re building the Rush Gaming Universe 🎮 📲 💰

To know more, check out work.hike.in

Director of Marketing

As Director of Marketing at Hike, you will be responsible for planning and leading the marketing efforts, aimed at positioning RGU as a prominent Gaming Brand in the country.

You will be required to drive best-in-class creative campaigns to promote upcoming products/features and Social Marketing efforts to impact business growth.

In this role, we’re looking for a strategic leader who can take on ambiguous problems, bring definition and clarity to how to organise a diverse team to deliver exponential impact. You need to have exceptional written, visual and verbal communication skills, the ability to manage complex stakeholder environments and a passion for rallying people around a single unified plan.

Skills & experience we're looking for 👨‍💻

• 8+ years of full-stack marketing and senior leadership experience with business-to-consumer marketing, ideally in gaming and/or technology products, and strong consumer brand sensibilities
• Passionate about gaming and crypto.
• Have a deep appreciation for the romantic value of the products and is obsessed with inventing on the customer’s behalf.
• Believes in first-principle and second-order thinking, and is obsessed with staying close to the core building blocks and keeping things incredibly simple
• Experience launching new AAA games or marketplace platforms to the public
• Best-in-class brand builder and storyteller; proven success crafting brands from the ground up and a track record of building brand engagement and generating business growth
• History of launching successful campaigns using components of guerrilla, grassroots, and viral marketing
• Experience building reporting dashboards and synthesising complex data points and KPIs to generate easy-to-understand executive reports
• You have excellent spoken and written communication skills, allowing you to deliver complex information clearly to your colleagues and through marketing material
• Demonstrated effective leadership - people management experience is important
• Build and evolve product positioning and key messaging for use in external communication, identify value propositions and key messages that bond the right players to our games
• Highly customer focused and data literate. Able to interrogate market, consumer and customer data and present recommendations on market and consumer
• Develop consumer marketing strategies to successfully establish the Rush brand; driving awareness, growth and dedication through traditional media, digital, social, partnerships and owned channels

You will 📲

• Develop and execute the vision and strategy to achieve RGU business targets through customer-focused and data-driven marketing campaigns across all performance channels, including search, display, social, video, sponsored content, affiliate, and others
• Design brand positioning and messaging strategy across channels to drive market awareness, customer acquisition, and loyalty
• Identify value proposition, product positioning, and key messages, and write creative briefs to ensure we produce best-in-class creative, which is consistent across all channels and resonates with consumers
• Assess upcoming product and feature launches to identify bigger stories or position multiple launches in a clear way for consumers
• Partner with your peers in Product Management, Community Management and Developer Relations to drive adoption, engagement and revenues
• Create and direct market, competitive and user research
• Drive and optimize our SEO strategy to reach the most relevant audience at the best time to grow our audience
• Analyse the performance of all marketing programs (including ad spend) to identify the best opportunities for optimisation, and regularly iterate to maximize performance
• Work with finance to plan and maintain a marketing & advertising budget that priorities low-spend/high-impact campaigns

💰 Benefits → We have tremendous benefits & perks. Check out work.hike.in to know more