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Binance | Palo Alto, CA, United States |
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Binance
This job is closed
Binance.US is seeking its first Chief Marketing Officer to help lead us in our next phase of rapid growth. As our Chief Marketing Officer, you will be responsible for defining and implementing a winning marketing strategy that drives significant customer acquisition and company growth. Specifically, you will lead performance marketing, brand marketing and communications, community and public relations, and product marketing. Given our current and future growth ambitions, this unique opportunity will require you to roll-up your sleeves and develop the resources, tools, and team to execute on the strategy you develop. Your role will be to build and scale an industry-leading Marketing organization and a team of top players.
The CMO will thrive by actively partnering with Product, Sales, Operations, and Engineering teams. You will bring awareness of Binance.US and crypto into the U.S. market, develop volume demand generation, track lead funnel performance, and provide ongoing strategy, analysis and thought leadership to the CEO and executive team. You are a leader that is results driven, led by data and primarily focused on our achievements and goals!
Responsibilities
- Development and oversight of a cohesive marketing plan to increase member acquisition and growth across brand and content channels
- Leading the integrated development of cross-channel campaigns spanning a variety of teams and platforms within the sales and marketing ecosystem of Binance.US
- Set key content and marketing KPIs in accordance with key business needs
- Reporting on key campaign metrics and information sharing across Binance.US and sub-divisions of the business as necessary
- Support customer profiling and determine propensity modeling in support of both acquisition and retention segments
- Partnership with performance marketing and business-to-business marketing groups
- Work with key business stakeholders to determine accurate resource allocation and oversight of the internal marketing agency teams (creative and content)
- Management and oversight of marketing spend, in alignment with business partners as well as delivery of efficient agency and supplier investment
- Participate in monthly/quarterly/annual goal setting
Essential Skills
- An expert go-to-market & brand leader - you have experience developing and executing go-to-market plans to drive meaningful customer acquisition in a growth-phase fintech or other technology company
- An action-oriented leader - you’re skilled at prioritizing the most important initiatives and take a big picture view of how to drive more customers to use Binance.US’ programs; you are able to make decisions with little oversight; you take responsibility and initiative for shaping strategy and execution; other people look to you for solutions amid uncertainty
- A passionate storyteller - you’re fluent at communicating with diverse audiences across the country in a succinct, compelling, and compelling way and know how to translate the Binance.US value proposition across multiple properties
- Data-driven - you’re able to effectively balance qualitative and quantitative data in the course of your daily work in everything from customizing messaging, to determining which campaigns to run; you run pilots and tests to see what works best, iterate and continuously improve your marketing strategy based on data
- High-level drive to create meaningful results and impact overall value
What You'll Need
- Minimum 15 years of marketing management experience with proven experience operating in a similar role for a world class organization
- A Bachelor’s Degree. MBA preferred or equivalent work experience
- A mix of experience in early stage start-up and more established companies
- Experience in marketing leadership positions within the fintech and financial service space
- Experience in crypto is a huge advantage
- Excellent track record of building and executing User Acquisition strategies
- Demonstrated accountability for clear articulation and execution of marketing strategy, including board-level vision and strategy
- An entrepreneurial spirit that is flexible, experimental, and resourceful
What is the job of a CMO?
The Chief Marketing Officer (CMO) is a senior executive responsible for overseeing the marketing efforts of an organization
Their job is to develop and implement marketing strategies that help the organization achieve its business objectives
Some of the key responsibilities of a CMO include:
- Developing and implementing marketing strategies: The CMO works with the rest of the leadership team to develop marketing strategies that align with the organization's overall business objectives. They are responsible for overseeing the execution of these strategies and ensuring that they are effective in achieving their intended goals.
- Managing the marketing budget: The CMO is responsible for managing the marketing budget and ensuring that it is being used effectively to achieve the organization's marketing goals.
- Leading the marketing team: The CMO is responsible for leading and managing the marketing team, which may include marketing managers, marketing coordinators, and other marketing professionals.
- Developing and maintaining relationships with key stakeholders: The CMO works to build and maintain relationships with key stakeholders, such as customers, partners, and vendors.
- Analyzing and reporting on marketing performance: The CMO is responsible for analyzing the performance of marketing campaigns and reporting on their effectiveness to the rest of the organization.
- Staying up-to-date on industry trends: The CMO is expected to stay up-to-date on industry trends and developments and use this knowledge to inform the organization's marketing strategies.