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Cryptio | London, United Kingdom | $39k - $45k | |||
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Cryptio
Cryptio is an enterprise-grade crypto back-office platform. Our software helps financial institutions, corporates and crypto-native companies navigate the fragmented digital-asset landscape with confidence. We are a Series-A company, backed by tier-1 crypto and non crypto investors: Point Nine, BlueYard, Tim Draper, Alven, Aave, Consensys, Outlier Ventures. Some of our clients include top crypto companies like Uniswap or Metamask as well as banks and governments.
We're tackling one of the biggest challenges in crypto right now - building the infrastructure to help institutional adoption. And we're playing to win.
Location
We are a remote-first company, however we require you to be based in/near London to be able to come into the office (hybrid) during your onboarding in the first 3 months.
Overview
As the Content Marketer, you will spearhead the creation and implementation of Cryptio’s content strategy, ensuring alignment with Cryptio's goals and enhancing Cryptio’s brand's reach and engagement. Your role demands you to be a dynamic individual with a keen eye for detail and a passion for continuous learning.
Content Strategy and Implementation
Develop and execute quarterly content strategies that align with the marketing team campaigns.
Ensure the content strategy effectively meets the company’s goals for audience engagement and lead generation.
Content Creation
Take ownership of content creation and distribution, including writing and publishing. Strive to deeply understand the topics you are writing about.
Incorporate feedback from the team to refine content, ensuring minimal reviews while maintaining high quality.
Ensure content pieces undergo multiple stages of review to ensure they are nearfinal at each stage.
Event Marketing
Create compelling social media posts, email campaigns, and blog recaps to promote and recap events.
Collaborate closely with the event coordinator to ensure seamless integration of content and physical event logistics.
Tracking Engagement and Reach
Monitor and analyze content engagement metrics to assess performance and audience interaction.
Develop and refine tracking methods to continually improve content engagement and lead generation.
Requirements:
Strong understanding about crypto - essential
Curious and keen to work in a startup juggling a bunch of tasks
Good at research and ability to distill action points
High energy, high aptitude, high integrity
1-2 year experience in a marketing role, motivated grads with work experience/deep crypto passion welcome
Benefits
Fully-remote / Hybrid working in our London office - the choice is yours.
25 days paid holiday + bank holidays + your birthday off
4% pension contributions
Private Medical Insurance
Apple Macbook Pro
$200 workplace budget
Training and development budget
What does a content marketer do?
A content marketer is responsible for creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience
The goal of a content marketer is to drive profitable customer action through the creation and distribution of content that educates, entertains, or inspires the target audience
Content marketers often work with a variety of content formats, including blog posts, social media posts, videos, podcasts, ebooks, and more
They may also be responsible for creating and managing a content calendar, researching and writing content, optimizing content for search engines, and measuring the effectiveness of their content through analytics
In addition to creating and distributing content, content marketers may also be responsible for developing and implementing content marketing strategies and campaigns, working with internal teams and external partners, and collaborating with other marketing professionals to ensure that content aligns with the overall marketing goals of the organization.