| Job Position | Company | Posted | Location | Salary | Tags |
|---|---|---|---|---|---|
Cake Pte Ltd | Singapore, Singapore | $63k - $120k | |||
Chainalysis | Lisbon, Portugal | $72k - $78k | |||
Nethermind | London, United Kingdom | $72k - $75k | |||
Risk Labs | Remote | $54k - $90k | |||
| Learn job-ready web3 skills on your schedule with 1-on-1 support & get a job, or your money back. | | by Metana Bootcamp Info | |||
Coinbase | Miami, FL, United States | $93k - $110k | |||
Priority Crypto | United States | $63k - $120k | |||
Consensys | Remote | $64k - $100k | |||
OKX | Hong Kong, Hong Kong | $40k - $53k | |||
Stability AI | United States | $84k - $90k | |||
SORAMITSU | Tokyo, Japan | $76k - $100k | |||
OKX | San Jose, CA, United States | $72k - $148k | |||
OKX | Singapore, Singapore | $72k - $148k | |||
Injective Labs | New York, NY, United States | $72k - $100k | |||
Cake Pte Ltd | Singapore, Singapore | $72k - $110k | |||
OKX | Singapore, Singapore | $72k - $148k |
This job is closed
Marketing
Behind every successful brand lies an amazing product, supported by an equally fantastic brand & marketing team. At its core, the brand & marketing team at Cake DeFi are a bunch of creative storytellers. From awareness to conversion, skeptic to advocate - we create and shape the brand story at every step of the customer journey. Our aim is to deliver a consistent and exceptional experience across the entire marketing funnel.
Storytelling comes in many forms. Our diverse and multi-talented team takes care of all aspects of marketing at Cake DeFi: brand, content & community, CRM, design, affiliate & performance marketing, public relations, and social media. We’ve built a team that is deeply passionate about what our brand stands for and represents in the crypto, DeFi and web3 space. We’re on the lookout for other creative storytellers. If you want the opportunity to help build a global brand that is at the forefront of DeFi, apply now!
As Head of Marketing for our Retail arm, CakeDefi, you’ll play a leading role in defining the strategy and initiatives that will take us from 1-10m customers.
What you’ll do:
- Define a clearly articulated marketing strategy to help us achieve our objectives, which focus firstly around deepening engagement with existing customers via organic means and delivering on our brand promise, and then preparing for substantial growth and new customer acquisition.
- Operationalize that strategy, by managing a cross-functional team of high-performing specialists across the full spectrum of marketing competencies.
- Employ a data-driven, full-funnel approach to marketing with measurable outcomes.
- Show deep understanding for customer behaviours, particularly in the context of the products and services we can provide.
- Work closely with the product team, to ensure that user engagement is a fully integrated part of the product design process.
- Think creatively, leveraging organic growth strategies first and foremost
- Contribute proactively to evolving the marketing function overall, establishing positive working relationships with other departmental leads - not least product and engineering.
- Paint a clear vision for the future of the retail brand.
What you’ll need:
- 8 years of progressive marketing experience in either Crypto, DeFi, Blockchain, FinTech or other relevant B2C high growth startups.
- Deep understanding of financial products and services, as well as a passion for decentralized finance.
- Proven experience in Product & Growth Marketing of financial products.
- Experience managing cross-functional teams of specialists in a fast-paced environment
- Expertise in social media marketing and strategy as well as thorough understanding of social networks, especially YouTube, Instagram, TikTok and Twitter.
- Experience in building communities to create a positive user experience and loyal customer base
- Experience in influencer marketing, email marketing and paid media.
How do I get a job at DeFi?
Getting a job in the DeFi (decentralized finance) industry can be a competitive process, but there are a few steps you can take to increase your chances of finding a job in this field:
- Build up your skills and knowledge: To work in DeFi, you'll likely need to have a strong understanding of blockchain technology, as well as other related technologies such as smart contracts and cryptocurrency. Consider taking online courses or earning a degree in a relevant field to build up your skills and knowledge.
- Network with industry professionals: Attend meetups and conferences related to DeFi and make connections with professionals in the industry. Networking can be a valuable way to learn about job openings and get your foot in the door at a DeFi company.
- Create a strong online presence: Many DeFi companies will look at your online presence (such as your LinkedIn profile and personal website) when considering you for a job. Make sure to showcase your skills and accomplishments online and keep your profile up to date.
- Apply for relevant job openings: Keep an eye out for job openings at DeFi companies and apply for positions that align with your skills and experience. Apply for DeFi Jobs without Experience. Tailor your resume and cover letter to the specific job you're applying for and highlight any relevant experience or skills you have.
- Consider internships or volunteer work: DeFi Internships or volunteer work can be a great way to get your foot in the door and gain valuable experience in the DeFi industry. Many companies also offer internships to students, so consider applying for an internship if you're still in school.
- Be persistent: keep trying if you don't get a job right away. It can take time to find the right opportunity, but with the right skills and determination, you can land a job in the DeFi industry.