DeFi Jobs

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Job Position Company Posted Location Salary Tags

Lido

Remote

$39k - $45k

Keyrock

Brussels, Belgium

$85k - $102k

Chainlink Labs

New York, NY, United States

$36k - $75k

OP Labs

Remote

$126k - $150k

Aptoslabs

Remote

$105k - $157k

Messari

Remote

$100k - $120k

Coinme

Remote

$126k - $127k

GoMining

Remote

$56k - $90k

Step Finance

Spain

Rockstar

Remote

$68k - $90k

Base

Remote

$180k - $212k

Pike

Hong Kong, Hong Kong

$39k - $45k

Usual

FR

$72k - $106k

InfStones

Texas

$87k - $87k

Academy of Digital Industries

10 Praha CZ

$90k - $107k

Lido
$39k - $45k estimated
Remote
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Description

An independent project supporting the Marketing of the Lido protocol is seeking an experienced Institutional Product Marketing Manager to build and execute institutional marketing strategies. You will work on initiatives that drive the growth and adoption of stETH among institutional clients, enhancing our market position in the institutional DeFi space. You will work closely with the Institutional team to understand region-specific market priorities and develop impactful brand activations that deliver engaging content through thoughtful story-telling and creative experiences for Institutional clients and prospects to raise awareness and generate new opportunities in various regions. Working with Lido Institutional contributors and cross-functional teams including product, and marketing, you will develop compelling legally compliant marketing campaigns and sales enablement materials that resonate with institutional audiences and drive adoption. Your main duties include strategy, execution, and analysis of marketing campaigns and events.

Key Scope

  • Institutional Go-to-Market (GTM) Strategy: Lead the creation and implementation of GTM plans for institutional-focused product offerings, ensuring alignment across marketing and product.

  • Trusted Advisor: Establish yourself as a trusted and respected strategic advisor with Institutional and other cross-functional teams through translating project goals into strategic marketing tactics and programs.

  • Messaging & Positioning: Develop clear and compelling messaging that articulates the unique value proposition of stETH for institutional clients, leveraging market research and client insights. Create narratives that address institutional pain points and requirements.

  • Event & Campaign Coordination: Manage all aspects of event and campaign coordination with relevant cross-functional teams, including: strategy, messaging, promotion/distribution, physical presence (signage, giveaways, site selection, etc. as applicable), contract negotiation, vendor relations, project management, budget tracking, logistics, etc.

  • Sales Enablement: Create high-quality sales collateral including presentations, one-pagers, case studies, and competitive analyses that empower the Institutional team to effectively engage institutional prospects.

  • Growth Marketing: Plan, execute, and measure integrated marketing campaigns targeting institutions across various channels, including thought leadership content, institutional events, and webinars. Research industry events, digital, and media opportunities and evaluate sponsorship based on Institutional team’s objectives and target audience.

  • Institutional Ecosystem Development: Build and maintain relationships with institutional partners, protocols, and service providers to execute successful co-marketing initiatives and drive adoption.

  • Cross-Functional Collaboration: Act as the link between product management, sales, and marketing teams to ensure institutional client needs are understood and addressed through product development and marketing efforts.

  • Market & Competitive Analysis: Conduct research on institutional trends, competitor strategies, and user needs to refine product positioning and drive strategic decisions.

  • Performance Analysis & Feedback Loops: Monitor and analyze the performance of marketing and sales enablement initiatives, providing insights and recommendations for continuous improvement. Maintain ownership of various region’s performance, through consistent reporting, analysis and optimization efforts, and conduct post-campaign evaluations and ROI analysis; report and share results and recommendations with Institutional and marketing teams. Manage the end-to-end funnel for campaigns, including sales & BDR enablement, email & retargeting nurture strategies, lead tracking and performance.

Requirements

  • 2+ years of experience in product marketing or sales enablement within the blockchain industry, with focus on institutional clients.

  • 5+ years of experience in product marketing with focus on institutional clients.

  • TradFi marketing background is a plus, with added knowledge in crypto, digital assets, tech.

  • In-depth understanding of institutional client segments (asset managers, funds, brokerages, banks) and their unique requirements in the staking and DeFi ecosystem.

  • Demonstrated ability to translate complex technical products into compelling value propositions for institutional audiences.

  • A proven track record of writing excellent short- and long-form content, including institutional-focused content (i.e. case studies, and sales materials).

  • Experience working closely with sales teams to develop effective enablement resources that drive conversion.

  • Proven track record of managing events and marketing campaigns.

  • Proven negotiation, problem-solving, organization and project management skills.

  • Excellent analytical, strategic thinking, and strong written and verbal communication skills with ability to present to senior institutional stakeholders.

  • Ability to develop and deliver cohesive event strategies, including messaging, audience, execution.

  • Acute attention to detail; demonstrated ability for accuracy and thoroughness.

  • Ability to work effectively with internal and external clients.

  • Ability to stay current with market trends, competitive landscape, and regulatory developments affecting institutional DeFi adoption.

  • Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time, deadlines and budgets.

Key Factors

  • Work remotely

  • Competitive fees in $

  • Flexible schedule

  • Funding for education, including English & professional growth courses

  • Equipment & co-working reimbursement capabilities

  • Overseas conferences, community immersion

  • Long-term incentives

If this challenge sounds appealing to you and you wish to change the world order* we would love to hear from you!

*for the better! 🙂

⬇
Apply Now

How do I get a job at DeFi?

Getting a job in the DeFi (decentralized finance) industry can be a competitive process, but there are a few steps you can take to increase your chances of finding a job in this field:

  1. Build up your skills and knowledge: To work in DeFi, you'll likely need to have a strong understanding of blockchain technology, as well as other related technologies such as smart contracts and cryptocurrency. Consider taking online courses or earning a degree in a relevant field to build up your skills and knowledge.
  2. Network with industry professionals: Attend meetups and conferences related to DeFi and make connections with professionals in the industry. Networking can be a valuable way to learn about job openings and get your foot in the door at a DeFi company.
  3. Create a strong online presence: Many DeFi companies will look at your online presence (such as your LinkedIn profile and personal website) when considering you for a job. Make sure to showcase your skills and accomplishments online and keep your profile up to date.
  4. Apply for relevant job openings: Keep an eye out for job openings at DeFi companies and apply for positions that align with your skills and experience. Apply for DeFi Jobs without Experience. Tailor your resume and cover letter to the specific job you're applying for and highlight any relevant experience or skills you have.
  5. Consider internships or volunteer work: DeFi Internships or volunteer work can be a great way to get your foot in the door and gain valuable experience in the DeFi industry. Many companies also offer internships to students, so consider applying for an internship if you're still in school.
  6. Be persistent: keep trying if you don't get a job right away. It can take time to find the right opportunity, but with the right skills and determination, you can land a job in the DeFi industry.