Marketing Non Tech Jobs in Web3

About Us:

Public.comis an investing platform that helps people become better investors. Members can build a diverse portfolio of stocks, ETFs, and crypto within a single platform.

On Public, ownership unlocks an experience of content and education, contextual to their portfolio, created by a million+ strong community of investors, creators and analysts.

Public puts investors first, and doesn’t sell trades to market makers or take money from Payment for Order Flow (PFOF).

We announced ourSeries Dfunding round of $220 million in Feb. 2021, just two months after our Series C round. Our investors include Accel, Greycroft,(the original investors in Venmo) and Lakestar,as well as Will Smith (Dreamers VC), Tony Hawk, The Chainsmokers’ Mantis VC; NFL star J.J. Watt, NYU Stern professor and entrepreneur Scott Galloway, business executive Dick Parsons, Business Class founder Sophia Amoruso, and Shari Redstone’s Advancit Capital.

What you’ll do:

In support of our continued expansion, Public is seeking an experienced conversion marketer to join our lifecycle marketing team. This person will be responsible for improving conversion rates through the onboarding funnel using a variety of channels, including email marketing, push notifications, in-app-messaging, SMS, and more.

This is a high-visibility role focused on converting new users into long-term investors on Public. You’ll work collaboratively with the data team, the brand team, and acquisition to test and track the best cross-channel workflows to drive up conversion metrics.

Using best-in-class tools to strategize, execute, and report on campaigns ranging from one-off conversion tests to highly personalized lifecycle campaigns, your day-to-day work will have a direct impact on our key metrics. You’re a great fit for this role if you enjoy geeking out over conversion data, optimizing campaigns, and coming up with great user experiences that move them along the funnel.

Specifically, you’ll:

• Work closely with the lifecycle team to plan and execute cross-channel campaigns to a variety of user segments
• Analyze and segment our audiences, discovering key messaging tactics that pushes users through the funnel
• Discover new audiences and opportunities to convert them through personalized cross channel campaigns
• Collaborate with the brand team to plan, build, and execute new campaigns based on your analysis and segmented audiences
• Collaborate with the product team to discover, prioritize and test opportunities for improved conversion through the web and app onboarding flow
• Run weekly optimizations across existing lifecycle campaigns, including copy and design tests, plus frequency, timing and more.
• Report on the results of campaigns including engagement and conversion using your own analysis as well as through collaboration with the data team

Who you are:

• 2-4 years of experience in a lifecycle marketing role, preferably at a consumer tech app
• Strong understanding of cross-channel lifecycle marketing strategies and how they impact funnel conversion
• Basic to intermediate skill with email HTML and mobile responsiveness
• Experience managing automated email and push campaigns
• Strong understanding of A/B testing as well as control/expose tests and incrementality reporting
• 2+ years of experience using a lifecycle marketing platform such as Braze, Leanplum, Iterable, or similar
• Familiarity with metrics like LTV, revenue per user, and churn and how to impact them

Bonus Points:

• Experience in fintech or another highly regulated industry
• Braze experience
• Mixpanel / looker experience

Public is an equal employment opportunity employer to all employees and applicants for employment and prohibits discrimination and harassment of any type. We celebrate people of all race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity, or expression.