Marketing Jobs in Web3

Company Overview:

At BlockApps, we’re focused on integrating real-world assets (RWAs) with blockchain technology to redefine asset ownership, liquidity, and transparency. Since inception in 2015, our team has pioneered blockchain innovation, notably with our Blockchain as a Service platform (STRATO), and by co-founding the Enterprise Ethereum Alliance. Through our STRATO Mercata marketplace, we are revolutionizing the accessibility and traceability of assets ranging from precious metals to collectibles, serving a global clientele across various industries. For more information, visit and contact us at www.blockapps.net, or find us on social media via LinkedIn, YouTube and Twitter.

The ideal candidate will be a blockchain enthusiast with a proven track record of marketing, GTM, and influencer partnering experience.

Roles & Responsibilities:

1. Influencer Partnership Development

• Identify, recruit, and manage relationships with key influencers and thought leaders in the blockchain and Web3 communities.
• Develop and execute influencer marketing strategies that align with our brand’s vision and business goals.

2. Campaign Management

• Plan and coordinate marketing campaigns that integrate influencer collaborations, ensuring they are creative, measurable, and impactful.
• Monitor campaign progress and make adjustments as needed to maximize effectiveness.

3. Content Collaboration

• Work closely with influencers to co-create content that promotes our platforms and services, ensuring that all content is on-brand and optimized for engagement and conversion.
• Coordinate with the marketing team to ensure that influencer content is integrated with broader marketing initiatives.

4. Performance Metrics and Reporting

• Define key performance indicators for influencer campaigns and measure success based on relevant metrics such as engagement rates, reach, and ROI.
• Provide regular reports on campaign results, insights, and recommendations for future strategies.

Required Skills:

• Proven experience in influencer marketing, partnership management, or related field, ideally within the blockchain or technology industries.
• Strong understanding of the blockchain and Web3 ecosystems, with the ability to identify key players and potential influencer partnerships.
• Excellent communication and interpersonal skills, capable of building strong relationships with influencers and internal stakeholders.
• Ability to manage multiple projects simultaneously, with an eye for detail and a commitment to creating high-quality work.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• At least 2 years of experience in digital marketing, with a focus on influencer marketing or social media management.
• Personally built up an audience of at least 50k+ followers.
• Experience in the blockchain or cryptocurrency industry is highly desirable.
• Crypto-native – you know multiple DeFi protocols and NFT marketplaces, are familiar with major themes and sectors, and have basic knowledge of blockchain technology.

Join us in revolutionizing real-world assets for the next billion Blockchain users.