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| Job Position | Company | Posted | Location | Salary | Tags |
|---|---|---|---|---|---|
Toku | United Kingdom |
| |||
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Toku
United Kingdom
Senior Product Marketing Manager
United States / United Kingdom / Canada
Marketing – Marketing /
Full-Time /
Remote
Apply for this job
We're looking to bring on board a Senior Product Marketing Manager to drive our platform's growth and positioning. As a key player in our team, you'll work hand-in-hand with our founders, shaping the future of Toku's groundbreaking products. Your insights and creativity will directly influence our go-to-market strategies.
Key Responsibilities
- Go-to-market strategy:
- Spearhead strategic initiatives alongside our founders to propel Toku's products into the global spotlight.
- Product positioning and messaging:
- Craft narratives that not only differentiate Toku but also embody the bold vision we have.
- Create marketing collateral (decks, datasheets, case studies, blogs, ad copies, etc.) that reflect our brand and positioning to relevant audiences.
- Market research and competitive analysis:
- Stay updated on industry trends and customer needs.
- Use insights to inform product development and marketing strategies.
- Content creation and management:
- Produce high-quality content for various marketing channels.
- Manage the content calendar for timely delivery of materials.
- Performance analysis:
- Monitor and analyze marketing campaign performance.
- Optimize strategies based on data-driven insights.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- 3-5 years of product marketing experience in SaaS or FinTech.
- Proven track record in B2B product launches and marketing.
- Strong skills in creating scalable marketing content.
- Excellent communication skills and ability to thrive in a fast-paced environment.
Compensation & Benefits
- Remote-first work culture
- Flexible working hours
- Competitive salary & benefits
- Competitive equity
- Apple laptop
Apply for this job
What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives