Marketing Jobs in Web3

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Job Position Company Posted Location Salary Tags

Avara

Remote

$75k - $99k

Animoca Brands Limited

Hong Kong, Hong Kong

$89k - $100k

TON Foundation

Remote

Binance

Asia

Robinhood

Menlo Park, CA, United States

$107k - $170k

Binance

South East Asia

Binance

Bangkok, Thailand

Bitfinex

London, United Kingdom

$91k - $117k

Binance

Asia

Gemini

New York, NY, United States

$67k - $90k

Gemini

New York, NY, United States

$67k - $90k

Public

Remote

$120k - $175k

Okx

Remote

$200k - $300k

Syndica

Houston, TX, United States

Douro Labs

Asia

$90k - $100k

Avara
$75k - $99k estimated
Remote, US

Growth Marketer

London, England / Remote, US
Marketing /
Full-time /
Hybrid

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About us

Avara builds innovative products leveraging blockchain technologies. Avara's suite includes the Aave Protocol, along with the native stablecoin GHO, Lens, an open social network, and Family, a design-first mobile crypto wallet. Avara's vision is to build a people-powered internet that benefits all.

Our culture

Having cultivated a thriving, collaborative culture, our team is kind, welcoming and passionate about what we are building. We celebrate differences and seek to develop and retain the most talented people from a diverse candidate pool from all over the world. No matter where you are based, no ghost will be left behind and we appreciate every moment we get to work and have fun together.

About the role 

We’re looking for a Growth Marketer to help drive user acquisition, retention, and engagement for Avara’s expanding product ecosystem. If you’ve helped scale user bases at high-growth consumer apps -  like a fintech disruptor or a gaming product with millions of users - this role will put your skills to work on meaningful, high-impact challenges.

You’ll join our growing Marketing team, report to the VP of Marketing, and work cross-functionally with Product, Growth, Customer Support, and Design. Your mission: design, run, and scale experiments that connect Avara’s products with millions of people worldwide.

How you can make an impact:

    • Design, execute, and optimise growth campaigns that drive user acquisition, activation, and retention.
    • Develop and run experiments across paid and organic channels, including social, search, lifecycle, referrals, and partnerships.
    • Bring best practices from high-growth consumer apps to test funnels, landing pages, onboarding flows, and engagement campaigns.
    • Collaborate closely with Product and Growth teams to identify opportunities, define hypotheses, and implement growth loops.
    • Own performance tracking and reporting - measure results, share insights, and prioritise what to scale.
    • Partner with Content, Social, and Design to deliver growth touchpoints that are on-brand, compelling, and conversion-optimised.
    • Stay plugged in to growth trends from leading fintech and gaming brands to inspire fresh ideas.
    • Build and maintain relationships with strategic partners and communities that can amplify Avara’s reach.
    • Maintain a test-and-learn mindset, constantly pushing for experimentation and iteration.

Let's connect if:

    • You have 3–5 years of experience in growth marketing or user acquisition for high-growth consumer apps - ideally fintech or mobile gaming.
    • You deeply understand how to design and optimise funnels that convert and retain users at scale.
    • You have hands-on experience with digital channels - paid social, search, email, lifecycle, and referral programs.
    • You’re data-driven, fluent in using analytics tools, and comfortable owning KPIs and reporting.
    • You know how to run A/B tests, analyse results, and make quick, confident decisions on what to keep, kill, or scale.
    • You collaborate well with Product, Engineering, and Creative teams.
    • You thrive in fast-paced environments and are excited to wear multiple hats as part of a growing team.
    • You’re curious, experimental, and driven to find creative ways to grow user adoption.
Haven’t quite met all the criteria? Let’s not miss out on the chance to speak. Whilst you might not meet every single requirement, you might bring other, more exciting skills to the companies!

Equal opportunity statement:
Avara celebrates diversity and view each and every team member as a separate individual with their own unique identity. No matter your race, religion, gender, ethnicity, age, (dis)ability, sexual orientation or even the wallet you use, we welcome you at Avara. As an equal opportunities employer, we take accountability and believe in everyone’s potential to build, create and inspire changes. With a mission to build a diverse workforce, we are proud to foster a working environment in which everyone can feel safe and valued for who they are.
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What does a marketing manager in web3 do?

A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3

Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space

This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks

Some specific tasks that a marketing manager in web3 might be responsible for include:

  • Developing and executing marketing campaigns to promote products or services in web3
  • Identifying target markets and customer segments within the web3 ecosystem
  • Managing relationships with partners and stakeholders within the web3 community
  • Analyzing market trends and consumer behavior in web3
  • Monitoring and reporting on the effectiveness of marketing efforts in web3
  • Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives