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Binance
This job is closed
PR and Marketing Specialist, Gulf Binance
Thailand, Bangkok
Marketing – Local Marketing /
Full-time Onsite or Remote /
Hybrid
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Gulf Binance is on the lookout for a PR & Marketing Specialist who will support a PR and communication efforts for Binance TH by Gulf Binance exchange in Thailand. The successful candidate will be responsible for the overall communication strategy of Binance TH including communication channels that maximize reach and user conversion. You will work closely with marketing team and also provide support for marketing for Events and other marketing initiatives
Job Responsibilities:
- Lead multi-channel communications strategy for driving awareness and conversion of Binance TH by Gulf Binance including communications on proper distribution channels (social media, user emails, etc.)
- Build rapport with local tech, finance, and crypto related media, both traditional and digital.
- Monitor and execute important events, with special emphasis on media relations and cooperation.
- Write and facilitate press releases, blogs and marketing materials, including scripts, presentations, emails/newsletters, and social media and website copy.
- Organize and possibly lead in speaking engagements and manage grassroots events and partnerships, and evaluate inbound requests.
- Plan, Coordinate and Project manage 360 integrated digital marketing campaigns to drive user growth, engagement and retention.
- Marketing/ PR and Creative Agency Management and Execution.
Job Requirements:
- 3-5 years of Professional PR & Marketing experience.
- Understanding and high interest in the Crypto industry is a must.
- PR/Marketing/Creative Agency Management Experience a plus.
- Experience in policy and/or corporate communications with background in financial and or cryptocurrency sectors a plus.
- Experience working with media/reporters, notably in the financial, business or cryptocurrency sector.
- Superior creative and communications skills; well versed in both English and Thai Language
- Proven success in leading and execution of creative growth marketing campaigns eg. digital channel acquisition, operation campaign design, content marketing, user journey mapping, email marketing, user segmentation, top of funnel growth and funnel optimisation.
- Strong written communication capacity and interpersonal skills: be able to build and manage strong relationships with their team, cross-functional colleagues, and external partners. Inspirational to your team and partners.
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