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| Job Position | Company | Posted | Location | Salary | Tags |
|---|---|---|---|---|---|
Crypto.com | Hong Kong, Hong Kong | $81k - $107k | |||
Kiosk | New York, NY, United States | $200k - $250k | |||
Ankr | Sydney, Australia | $90k - $115k | |||
Coinbase | Remote | $236k - $278k | |||
| Learn job-ready web3 skills on your schedule with 1-on-1 support & get a job, or your money back. | | by Metana Bootcamp Info | |||
Square | San Francisco, CA, United States | $111k - $167k | |||
The Hill | San Francisco, CA, United States | $120k - $140k | |||
Block | Oakland, CA, United States | $32k - $54k | |||
Block | San Francisco, CA, United States | $85k - $102k | |||
Figure | San Francisco, CA, United States | $174k - $261k | |||
0x | San Francisco, CA, United States | $85k - $150k | |||
Circle | Miami, FL, United States | $94k - $150k | |||
Chainlink Labs | Remote |
| |||
Whatnot | San Francisco, CA, United States | $180k - $230k | |||
OKX | New York, NY, United States | $205k - $251k | |||
Franklin Templeton | New York, NY, United States | $65k - $80k |
Crypto.com
$81k - $107k estimated
This job is closed
ASO & GTM Lead (Go-To-Market)
Hong Kong, Hong Kong SAR
Marketing ā Growth /
Hybrid
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We are seeking a dynamic and experienced ASO & GTM Lead to spearhead our go-to-market strategies and optimize app store presence for maximum user acquisition. The ideal candidate will possess a strong background in user acquisition, localization strategies, and app store optimization techniques. This role requires a deep understanding of both organic and non-organic digital marketing channels to effectively launch and scale our apps in global markets.
Responsibilities
- Develop and execute comprehensive ASO strategies to improve app visibility and ranking globally.
- Conduct keyword research, competitor analysis, and market trends to optimize app metadata and enhance search discoverability.
- Implement localization strategies to tailor app content for different markets and languages, driving increased engagement and downloads.
- Lead go-to-market planning and execution for new app launches in various markets.
- Collaborate with local teams and agencies to develop targeted marketing content and campaigns.
- Utilize both organic and non-organic marketing channels to drive user acquisition and increase app downloads.
- Implement landing page optimization strategies to enhance user acquisition conversion rates.
- Analyze app store data and user feedback to iterate and improve user acquisition strategies continually.
- Work closely with internal teams and external partners to identify opportunities for user acquisition growth and expansion.
- Track and analyze key performance metrics related to ASO and user acquisition efforts.
- Generate regular reports to assess the effectiveness of strategies and recommend optimizations.
- Stay updated on industry trends and best practices to maintain a competitive edge in the market.
ASO (App Store Optimisation) Strategy Development:
GTM Planning and Execution:
User Acquisition Optimization:
Performance Monitoring and Reporting:
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field.
- 5-10 years of experience in user acquisition, digital marketing, or app marketing roles.
- Proven track record of improving app rankings and driving user acquisition through ASO strategies.
- Experience in localization strategies and optimizing app content for global markets.
- Strong understanding of both organic and non-organic digital marketing channels, including SEO, SEM, social media, and influencer marketing.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Experience working cross-functionally with internal teams and external agencies.
- Exceptional communication and project management skills.
- Creative thinking and problem-solving abilities.
- Hands-on leadership.
#Hybrid
#LI-MK1
Life @Ā Crypto.com
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Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.
Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.
One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.Ā
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Are you ready to kickstart your future with us?Ā
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Benefits
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Competitive salaryĀ
Medical insurance package with extended coverage to dependentsĀ
Attractive annual leave entitlement including: birthday, work anniversary
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.Ā Ā
Work Perks:Ā crypto.comĀ visa card provided upon joiningĀ
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OurĀ Crypto.comĀ benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.
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AboutĀ Crypto.com:
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Founded in 2016,Ā Crypto.comĀ serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Walletā¢. Built on a foundation of security, privacy, and compliance,Ā Crypto.comĀ is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.
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Learn more atĀ https://crypto.com.Ā
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Crypto.comĀ is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way.Ā Crypto.comĀ values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.
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Personal data provided by applicants will be used for recruitment purposes only.
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