SEO Jobs in Web3

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Job Position Company Posted Location Salary Tags

ZIGCHAIN

Remote

$18k - $36k

Superis Labs (Solana DEX)

Remote

Binance

Hong Kong, Hong Kong

Bitpanda

Remote

$88k - $120k

Bitpanda

Remote

$88k - $120k

Zignaly

Remote

$18k - $36k

travoom

Austin, TX, United States

$140k - $144k

Binance

Asia

Binance

Dubai, United Arab Emirates

Crypto.com

United States

$80k - $105k

Binance

Taipei, Taiwan

Kraken

London, United Kingdom

$82k - $114k

KRIPTOMAT (FintechX OU)

Ljubljana, Slovenia

$67k - $144k

Kraken

United States

$86k - $134k

Bitpanda

Remote

$103k - $109k

SEO Growth Lead

ZIGCHAIN
$18k - $36k
100% Remote
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About Zignaly

Zignaly is a digital investing platform focused on building smart, long‑term multi‑asset portfolios. We are evolving beyond traditional crypto positioning and building a strong organic acquisition engine powered by data, structured content systems, and technical SEO excellence.

We are looking for a Senior SEO & Content Manager who will own organic growth performance end‑to‑end  from keyword strategy to content optimization, publication, technical implementation, and continuous improvement.


Role Mission

Own and scale Zignaly’s organic growth engine, building an acquisition channel that grows consistently over time and is designed to become one of our strongest drivers of customer growth within the next two years.

We are not starting from zero, but we are building for scale.

This is a leadership role. You will define standards, guide writers, collaborate cross-functionally, and progressively structure the organic function with long-term impact in mind.


This role combines:

  • Strategic SEO leadership
  • Content system ownership
  • Technical SEO execution
  • Team guidance and cross-functional coordination
  • Data-driven performance accountability
Primary content language: English (competitive English-speaking SERPs), with potential future expansion into additional markets.

You will not necessarily write most of the content, but you will be fully responsible for its SEO performance and structural quality.

Content may be produced by internal writers, freelance contributors, or external partners.

Regardless of who writes it, you own:

  • The keyword targeting and search intent definition
  • The content brief and structure guidance
  • The final SEO optimization layer
  • The publishing and CMS configuration
  • The performance monitoring and refresh decisions
This is not a copywriting role. It is an SEO ownership role with operational CMS responsibility.

Core Responsibilities

1. SEO Strategy & Roadmap

  • Develop and maintain Zignaly’s SEO strategy aligned with business goals
  • Define keyword clusters, topic maps, and search intent frameworks
  • Prioritize opportunities based on traffic, competition, and conversion potential
  • Stay ahead of algorithm updates and industry shifts
2. Content Flywheel Ownership

  • Own the SEO layer of our Content Flywheel
  • Define content briefs, keyword targets, and search intent before writing begins
  • Coordinate with writers (internal or external)
  • Perform final SEO optimization before publication
  • Publish and QA content directly inside the CMS
  • Implement internal linking strategy across clusters
  • Add structured data (schema), metadata, and technical configurations
  • Continuously identify update opportunities based on performance data
  • Define refresh cycles and content decay monitoring
You are responsible for ensuring each article:

  • Targets a clear search intent
  • Is structurally aligned with its keyword cluster
  • Is internally linked within a strategic architecture
  • Includes appropriate structured data (schema)
  • Supports measurable conversion goals
3. Performance & Revenue Accountability

  • Own organic traffic growth targets
  • Analyze dashboard data including:
    • Traffic by article and category
    • Assisted conversions
    • Direct conversions
    • Funnel contribution
  • Make optimization decisions based on measurable business impact
  • Report insights and recommend actions
You are responsible not just for rankings but for business outcomes from SEO.

4. Technical SEO Execution

  • Ensure on-page and technical SEO best practices are implemented
  • Work directly in the CMS to implement:
    • Internal & external linking
    • Structured data / schema
    • Meta tags and structured markup
    • Canonicals and indexing rules
  • Collaborate with developers when advanced technical implementation is required
  • Identify and resolve crawl, indexing, and performance issues
  • Strengthen Zignaly’s entity structure and semantic footprint across the web
5. Programmatic SEO Execution

  • Execute and scale programmatic SEO initiatives
  • Coordinate with external specialists when needed
  • Define requirements for:
    • Templates
    • Widgets
    • API integrations
    • Dynamic content generation
  • Work with developers to deploy scalable search pages
Expert-level experience in programmatic SEO is not mandatory, but ownership and execution capability are.

6. AI-Driven Search & Authority Building

  • Develop strategies to increase Zignaly’s visibility in AI-powered search environments (LLMs, generative search, answer engines)
  • Strengthen brand authority through structured content, citations, and entity optimization
  • Expand beyond traditional linkbuilding toward brand-level authority signals and high-quality mentions
  • Monitor how Zignaly appears in AI-generated responses and adjust strategy accordingly
7. Leadership & Cross-Functional Collaboration

  • Lead the SEO direction of the content team
  • Define content standards, briefs, and optimization frameworks
  • Review and approve content from an SEO perspective
  • Train writers and collaborators on SEO best practices
  • Collaborate with product, marketing, and development teams on structural improvements
  • Influence roadmap decisions that impact organic growth
  • Build processes that scale the organic engine over time
Domains of Ownership

  • SEO Strategy
  • Keyword Research & Clustering
  • Content Optimization
  • Technical SEO
  • Link & Authority Strategy (including AI-driven search visibility)
  • SEO Tools & Analytics
  • Programmatic SEO Execution
  • Entity & Brand Presence in AI Search Environments
Success Metrics

  • Growth in qualified organic traffic
  • Expansion of topical authority across priority clusters
  • Increased share of search within target investment categories
  • Organic contribution to customer acquisition
  • Visibility in AI-driven search environments and strong brand authority signals
  • Technical SEO health and crawl efficiency
Profile We’re Looking For

  • 5+ years in SEO with proven impact in scaling organic channels
  • Experience operating in startup or scale-up environments
  • Strong technical SEO understanding
  • Experience with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
  • Experience leading writers or content teams (directly or indirectly)
  • Comfortable working hands-on inside CMS environments
  • Strong sense of ownership and decision-making autonomy
  • Data-driven mindset (comfortable with dashboards & performance analysis)
  • Ability to translate business goals into structured organic growth plans
Bonus:

  • Experience in fintech or investing
  • Experience with programmatic SEO
  • Experience scaling content systems
Why This Role Is Unique

This is not a maintenance SEO role. Under this role you will:

  • Build an organic acquisition channel designed for long-term, steady growth
  • Have full visibility into business impact through advanced dashboards and funnel data
  • Operate with real autonomy when prioritizing the organic roadmap
  • Help shape multi-domain organic strategy (including future asset expansion)
  • Grow with the function as it scales
Who Thrives in This Role

You will thrive if you:

  • Take initiative without waiting for permission
  • Think in terms of structure and long-term strategy, not isolated tasks
  • Prefer building sustainable strategies over short-term hacks
  • Are comfortable making strategic decisions with ownership
  • Want to scale your impact as the company grows
What We Offer:

  • Competitive annual salary ranging from $18,000.00 to $36,000.00 (USD).
  • Fully remote work environment.
  • Opportunity to work in a cutting-edge industry.
  • Collaborative and inclusive work culture.
  • Professional growth and development opportunities.


Why Join Us:

If you are a strategic and analytical SEO professional with a passion for innovation and excellence, we would love to hear from you. Please submit your resume, portfolio, and a cover letter outlining your relevant experience and why you are a great fit for this role.


At Zignaly, you will be part of a transformative journey to make financial freedom accessible to everyone. Our collaborative and inclusive environment encourages innovation and growth, supported by a strong community and cutting-edge technology. 

Join us in redefining wealth generation and making a meaningful impact on people’s financial futures!


Is SEO a high paying job?

According to various salary reports, as of my knowledge cut-off in June 2023, SEO specialists in the United States might earn anywhere from $40,000 to $70,000 annually at the mid-level, with senior or specialized roles potentially reaching into six figures

These numbers can vary widely based on the aforementioned factors

SEO can be a well-paying field, but the salary for an SEO job can vary widely based on several factors, including the individual's experience, specialization, location, the size and industry of the employer, and the specific responsibilities of the role

For example:

  1. Entry-Level Positions: Those just starting in SEO may find that the initial salaries are more modest, reflecting the need for on-the-job training and experience building.
  2. Mid-Level and Experienced Professionals: With several years of experience and a track record of success in improving search rankings, an SEO professional can command a higher salary. Specializing in a particular aspect of SEO, such as technical SEO or link-building, can also increase earning potential.
  3. Management Roles: Those who move into leadership or management roles within SEO, overseeing teams, and developing strategy, can earn significantly higher salaries.
  4. Location: Salaries for SEO roles can vary based on geographic location, reflecting the cost of living and demand for SEO expertise in a given area. Generally, working in larger cities or tech hubs may offer higher pay.
  5. Freelance and Consulting Opportunities: SEO professionals who work as freelancers or consultants may have the potential to earn more, especially if they can build a strong client base. However, this path may also include additional uncertainties and responsibilities, like finding clients and managing a business.
  6. Industry and Company Size: Working in certain industries or for larger companies may result in higher salaries due to the greater resources and revenue potential associated with effective SEO.
  7. Performance Bonuses and Incentives: In some roles, compensation may be tied to performance metrics, such as improvements in search rankings, organic traffic growth, or other KPIs (Key Performance Indicators). Achieving or exceeding these targets may lead to bonuses or other financial incentives.

What does a SEO job do?

Search Engine Optimization (SEO) is a critical aspect of online marketing, and professionals who specialize in SEO are tasked with increasing a website's visibility in search engine results

An SEO job involves various responsibilities and tasks, and the primary goal is to improve a site's ranking for specific keywords or phrases relevant to the site's content or business

Here's what an SEO job typically involves:

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  • Keyword Research: Identifying the right keywords and phrases that potential customers might use to find products or services similar to those offered by the site.
  • On-Page Optimization: Ensuring that a website's structure, content, meta tags, and other on-page factors are optimized for relevant keywords. This includes optimizing HTML tags, using descriptive URLs, creating high-quality, relevant content, and more.
  • Off-Page Optimization: Building quality backlinks and employing other strategies to promote the website externally. This can involve outreach to other websites, creating valuable content that others want to link to, and engaging with social media.
  • Technical SEO: Working with the website's architecture to ensure it's easily crawlable by search engines. This may involve fixing broken links, improving page load times, implementing structured data, and ensuring the site is mobile-friendly.
  • Content Strategy: Planning and creating high-quality, engaging content that's relevant to the chosen keywords and provides value to readers. This often involves working closely with writers, designers, and other creative professionals.
  • Analytics and Reporting: Regularly monitoring and analyzing website performance and search rankings using tools like Google Analytics and Google Search Console. This includes tracking changes, identifying trends, and making adjustments as needed.
  • Competitive Analysis: Researching competitors and their SEO strategies to identify opportunities for improvement and ways to differentiate the site.
  • Local SEO: For businesses that operate in specific geographical locations, optimizing the site for local search can be an important focus. This includes creating and optimizing Google My Business listings and getting positive reviews.
  • Adherence to Guidelines: Ensuring all strategies and tactics comply with search engine guidelines to avoid penalties.
  • Ongoing Optimization: SEO is an ongoing effort, and continuous monitoring and tweaking are essential to keep up with changes in search engine algorithms and competitive landscapes.
  • Is SEO still a good career?

    Yes, SEO is still considered a good career as of my knowledge cut-off in September 2021, and it's likely to continue being valuable in the foreseeable future

    Here's why:

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  • Demand for Organic Traffic: Many businesses rely on organic search traffic as a significant source of leads and customers. As long as search engines play a central role in how people find information, products, and services online, there will be a need for SEO specialists to help businesses rank higher in search results.
  • Ongoing Evolution: Search engines continuously update and change their algorithms. SEO professionals who stay up to date with these changes can provide valuable services to help businesses adapt and maintain or improve their rankings.
  • Integration with Other Marketing Efforts: SEO doesn't operate in a vacuum; it's often integrated with content marketing, social media, paid advertising, and other online marketing strategies. This interconnectedness creates a robust and versatile career path with room for specialization or broad expertise.
  • Potential for Freelancing and Entrepreneurship: SEO skills are not only applicable in traditional employment settings but also lend themselves to freelance and consulting work. Many businesses, especially small and medium-sized ones, might not have in-house SEO experts and may prefer to hire freelance or agency support.
  • Continuous Learning: The ever-changing nature of SEO might be seen as a challenge by some, but for others, it represents an opportunity for continuous learning and professional growth. If you enjoy keeping up with the latest trends and technologies, SEO can be a stimulating field.
  • Positive Impact on ROI: Effective SEO can have a substantial positive impact on a business's return on investment (ROI), making it an attractive strategy for many organizations. Being able to demonstrate improvements in traffic, rankings, and conversions can make you a valuable asset to a team.
  • Diverse Opportunities: SEO expertise can open doors in various industries, from e-commerce to healthcare to entertainment. The principles of SEO apply across different sectors, providing a broad landscape of opportunities.