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Tafi | Remote |
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Tafi
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Why we Exist
At Tafi and DAZ 3D, we build tools and help humans and brands express themselves through stylized and uber creative assets for the digital world.
About Tafi and Daz 3D
Daz 3D empowers 3D artists and designers with a free, comprehensive software suite and a massive 3D marketplace with over 5 million inter-compatible assets for Daz Studio and other 3D applications. Daz 3D and Tafi have entered the NFT space with many collections releasing throughout the year.
Leveraging Daz technology, Tafi’s mission is to make personalized avatars, NFTs and branded digital content available to everyone who wants to level-up their digital personality. Partnering with mobile phone platforms and software applications, Tafi puts its world-class avatar content
engine at our customers’ fingertips.
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Director of Marketing
Location: Remote/Salt Lake City, Utah
Full Time, Permanent
Reports to the VP, Marketing
As a Director of Marketing your role will include working closely with the VP of Marketing to manage the day-to-day operations of the marketing department. This will include overseeing brand marketing, content marketing, growth marketing, PR/Communications, among other areas, while at the same time supporting our Product team’s Product Marketing efforts and working with key client partners to lead in groundbreaking NFT projects to success.
Your Impact as a Director of MarketingÂ
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- Develop the Tafi NFT brand and presence, identifying and capitalizing on opportunities to differentiate and establish a winning value proposition in the market
- Design and execute on full scope marketing plans to drive user engagement across all platforms
- Own, plan, and execute on an events / sponsorship budget and calendar that meets objectives for key brand and product objectives
- Partner with Production, Business Development and Sales to capture and qualify leads, enhancing the ability for downstream teams to engage and execute with prospects and opportunities
- Build and maintain relationships with key collaborators work with them on promotional activities, content creation, and other opportunities
- Provide in-depth analysis measuring the success of campaigns/tools developing KPIs, communicating results to relevant stakeholders.
- Assist in honing and developing brand identity, ensuring our brand platform and message is strong and consistent across all channels
- Launch collection experience
- Strong organizational, and problem-solving skills, with a proven ability to handle multiple priorities, workflow, and people
You Bring to Daz 3D and Tafi:
- 4+ years of marketing leadership experience
- B2B marketing experience with one or more of the following product/service offerings: creative services (e.g., creative agencies); developer-focused enterprise; blockchain, crypto, and/or NFTs
- Excellent organizational skills, with an ability to prioritize important projectsÂ
Bonus Skills and AbilitiesÂ
- Experience working in a start-up culture
- Participate in the NFT ecosystem
What do Daz and Tafi Have to Offer?
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- Competitive salary
- Quarterly bonus potential
- Health, dental, vision insurance with most or all of premiums paid by the company
- 401k matching plan
- Unlimited paid vacation potential
- Paid monthly gym membership at VASA or reimbursement to a gym of your choice
- Monthly parking/transit allowance
- Ideal downtown location - tons of nearby options for walking to lunch
- Open loft-style office space in the historic Sweet Candy Building
- Casual dress and winning attitudes - we care most about what you can do with us
- Full kitchen with all the caffeine and healthy(-ish) snacks you can consume
- A really unique blend of market leader stability and start-up energy
- Rewarding work you’re proud to be a part of.
Our Commitment to Diversity, Equity, and Inclusion
We strive to create and maintain an environment where all our employees feel included and empowered to work from a safe environment. We celebrate and value each employee’s unique experiences and perspectives across our company and recognize that fostering a diverse, equitable and inclusive place to work ensures a vibrant and joyful place for artists to explore their creativity.
Do I need ALL Criteria to Apply To Daz 3D and Tafi?
Heck no! We value artistic passion and curiosity. If you think you have something we should be looking for, please apply and let’s see where the conversation goes!
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What is the job of a CMO?
The Chief Marketing Officer (CMO) is a senior executive responsible for overseeing the marketing efforts of an organization
Their job is to develop and implement marketing strategies that help the organization achieve its business objectives
Some of the key responsibilities of a CMO include:
- Developing and implementing marketing strategies: The CMO works with the rest of the leadership team to develop marketing strategies that align with the organization's overall business objectives. They are responsible for overseeing the execution of these strategies and ensuring that they are effective in achieving their intended goals.
- Managing the marketing budget: The CMO is responsible for managing the marketing budget and ensuring that it is being used effectively to achieve the organization's marketing goals.
- Leading the marketing team: The CMO is responsible for leading and managing the marketing team, which may include marketing managers, marketing coordinators, and other marketing professionals.
- Developing and maintaining relationships with key stakeholders: The CMO works to build and maintain relationships with key stakeholders, such as customers, partners, and vendors.
- Analyzing and reporting on marketing performance: The CMO is responsible for analyzing the performance of marketing campaigns and reporting on their effectiveness to the rest of the organization.
- Staying up-to-date on industry trends: The CMO is expected to stay up-to-date on industry trends and developments and use this knowledge to inform the organization's marketing strategies.