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We’re looking for a Web3-native lead generation specialist to build a qualified B2B pipeline for Instanodes. The ideal candidate understands the blockchain ecosystem, knows where to find relevant projects and decision-makers, and can turn research into qualified opportunities.
Responsibilities
- Research and identify prospects across protocols, DeFi, DApps, wallets, exchanges, L2s, rollups, validators, and Web3 infrastructure companies.
- Source prospects through X, LinkedIn, Telegram, Discord, GitHub, DefiLlama, Dune, RootData, CryptoRank, CoinGecko, CoinMarketCap and other relevant Web3 sources.
- Identify founders, CTOs, engineering leaders, DevOps teams and other relevant decision-makers.
- Track funding, launches, new chain deployments, hiring, ecosystem growth and other buying signals.
- Run targeted outbound campaigns across X, LinkedIn and email.
- Research each account and identify potential infrastructure requirements before outreach.
- Leverage AI tools and automation for prospect research, lead enrichment, personalization, prioritization, and workflow optimization.
- Qualify leads based on use case, infrastructure needs, buying intent, and potential value.
- Work with Growth and BD to convert qualified leads into meetings and opportunities.
- 2+ years of experience in Web3 / Blockchain lead generation, outbound sales or B2B BD.
- Strong understanding of the Web3 ecosystem.
- Hands-on experience finding and qualifying Web3 projects and companies.
- Experience with X, LinkedIn, Telegram, Discord, GitHub, and Web3 research platforms.
- Experience with LinkedIn Sales Navigator, Apollo, or similar prospecting tools.
- Strong research and communication skills.
- Comfortable using AI tools such as ChatGPT, Claude or Perplexity.
- Qualified leads and target accounts generated
- Meetings/opportunities created
- Lead-to-meeting conversion
- Outreach engagement and response rates
- Pipeline contribution
- Lead quality and qualification accuracy
- Productivity improvements through AI and automation
How do I get a job at DeFi?
Getting a job in the DeFi (decentralized finance) industry can be a competitive process, but there are a few steps you can take to increase your chances of finding a job in this field:
- Build up your skills and knowledge: To work in DeFi, you'll likely need to have a strong understanding of blockchain technology, as well as other related technologies such as smart contracts and cryptocurrency. Consider taking online courses or earning a degree in a relevant field to build up your skills and knowledge.
- Network with industry professionals: Attend meetups and conferences related to DeFi and make connections with professionals in the industry. Networking can be a valuable way to learn about job openings and get your foot in the door at a DeFi company.
- Create a strong online presence: Many DeFi companies will look at your online presence (such as your LinkedIn profile and personal website) when considering you for a job. Make sure to showcase your skills and accomplishments online and keep your profile up to date.
- Apply for relevant job openings: Keep an eye out for job openings at DeFi companies and apply for positions that align with your skills and experience. Apply for DeFi Jobs without Experience. Tailor your resume and cover letter to the specific job you're applying for and highlight any relevant experience or skills you have.
- Consider internships or volunteer work: DeFi Internships or volunteer work can be a great way to get your foot in the door and gain valuable experience in the DeFi industry. Many companies also offer internships to students, so consider applying for an internship if you're still in school.
- Be persistent: keep trying if you don't get a job right away. It can take time to find the right opportunity, but with the right skills and determination, you can land a job in the DeFi industry.