DeFi Jobs

Chief Marketing Officer

Location: NYC (remote first/hybrid pending office selection and build-out)

Reports to: CEO

Compensation:

• Competitive base salary, depending on experience
• Performance bonus
• Meaningful equity
• Healthcare/401k

We're looking for a Chief Marketing Officer to build the brand, growth, and category-creation engine for a publicly traded company operating in one of the fastest-moving and best-funded segments of financial technology. A passion for and deep understanding of prediction markets is a massive plus.

Reporting directly to the CEO, this is a highly strategic, growth-oriented leadership role responsible for how the company is perceived and how efficiently it acquires, retains, and engages customers.

The CMO will partner cross-functionally across Product, Revenue, Finance, Investor Relations, and the broader executive team to drive user acquisition, retention, brand leadership, and long-term growth while supporting the company's broader strategic objectives.

About the Company:

We are a publicly traded technology company operating at the intersection of financial technology, digital marketplaces, and regulated consumer products. Our platform is helping define one of the fastest-growing categories in financial technology, combining innovative product experiences with a strong commitment to trust, transparency, and long-term growth.

Backed by experienced leadership and significant market momentum, we're building the category-defining platform in an industry that is still in its earliest stages.

What you'll do:

• Define and execute the company's overall marketing strategy, spanning both performance marketing (acquisition, conversion, and retention) and brand marketing (identity, positioning, and trust-building).
• Build and scale performance marketing programs—including paid acquisition, affiliate marketing, partnerships, and organic growth—while maintaining disciplined CAC/LTV economics.
• Own brand marketing and creative strategy, building a differentiated and trusted brand that supports both customer acquisition and long-term retention.
• Define and articulate the company's unique position within an emerging financial technology category, creating clear differentiation from competing platforms and alternatives.
• Own pricing and promotional strategy alignment with revenue-driven acquisition goals.
• Partner closely with Product leadership on go-to-market strategy for new products, features, market categories, and geographic expansion initiatives.
• Build and lead a world-class marketing organization across growth marketing, lifecycle marketing, brand partnerships, influencer and ambassador programs, strategic partnerships, communications, and creative.
• Build and manage relationships with agencies, strategic partners, and external vendors.
• Coordinate with Investor Relations to ensure all public-facing marketing communications remain aligned with public company disclosure requirements and broader corporate messaging.
• Own brand health, share of voice, acquisition funnel performance, and other core marketing metrics, reporting regularly to the CEO and Board of Directors.
• Support international growth initiatives as the company expands into new markets.

Who you are:

Required

• 10+ years of marketing leadership experience, including serving as a Chief Marketing Officer, VP of Marketing, or senior marketing executive within a high-growth consumer fintech, trading platform, gaming, marketplace, or consumer technology business.
• Demonstrated success building and scaling customer acquisition within a regulated or trust-sensitive industry.
• Strong quantitative fluency with hands-on ownership of CAC/LTV analysis, marketing attribution, funnel optimization, conversion metrics, and marketing ROI.
• Proven track record of building compelling brand narratives within competitive, well-funded markets.
• Executive presence with experience presenting to Boards of Directors and supporting investor-facing communications.

Preferred

• Experience within prediction markets, sports betting, trading platforms, brokerages, digital assets, cryptocurrency, DeFi, or other regulated consumer financial products.
• Experience marketing a publicly traded company—or a business preparing for heightened public and regulatory scrutiny.
• Experience building a marketing organization from an earlier stage of growth rather than simply inheriting and scaling a mature team.

What Success Looks Like:

• A clearly differentiated brand recognized as the trusted leader within its category.
• A highly efficient and scalable customer acquisition engine with continually improving CAC/LTV performance.
• Marketing initiatives that translate directly into measurable user growth, engagement, and revenue while working closely with executive leadership to drive long-term business performance.