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About us
ether.fi is one of the largest crypto companies in the world. We have over $10B in assets under management and a team of around 50. We've been profitable since day one and are focused on building real consumer applications.
The future we envisage is true on-chain banking. Our current products, Stake, Liquid and Cash, let users earn yield across a range of DeFi strategies and spend their assets in the real world with our cards. You can view public analytics on Dune for Cash and Stake.
Position overview
We're looking for a Head of Performance Marketing to own how ether.fi acquires users. You'll run paid ads, SEO and AEO (answer engine optimization: getting ether.fi recommended by AI assistants like ChatGPT and Perplexity), and you'll be judged on one thing: active users at a cost that works.
What you'll do
Own paid acquisition end to end: channel mix, creative, targeting, bidding and budget
Build and run our SEO and AEO programs
Source and manage UGC (user-generated content) creators to produce ad creative at volume
Set up the tracking and reporting that ties spend to active users, by channel and by cohort
Cut what doesn't work quickly and scale what does
What we are looking for
2+ years of hands-on performance marketing experience
You've run SEO, AEO and paid ads yourself, not only managed people who did
Ideally you've done this in-house at a fintech; agency experience is fine too
A data background: you're comfortable pulling and analyzing your own numbers
Drive, willingness to work hard and go the extra mile. We are a highly ambitious, driven team with audacious goals, and we work very hard to make them a reality
Plus if you've run UGC programs
Crypto experience is not required
Perks and benefits
Competitive salary, performance-based incentives, and token allocation grant
Opportunity to work on multi-billion dollar products as part of a small team
Health, dental, and vision insurance plans
Global team with opportunity for travel and working out of our 4 offices around the world
4 weeks work from anywhere
Exciting company events and team-building off-sites
How do I get a job at DeFi?
Getting a job in the DeFi (decentralized finance) industry can be a competitive process, but there are a few steps you can take to increase your chances of finding a job in this field:
- Build up your skills and knowledge: To work in DeFi, you'll likely need to have a strong understanding of blockchain technology, as well as other related technologies such as smart contracts and cryptocurrency. Consider taking online courses or earning a degree in a relevant field to build up your skills and knowledge.
- Network with industry professionals: Attend meetups and conferences related to DeFi and make connections with professionals in the industry. Networking can be a valuable way to learn about job openings and get your foot in the door at a DeFi company.
- Create a strong online presence: Many DeFi companies will look at your online presence (such as your LinkedIn profile and personal website) when considering you for a job. Make sure to showcase your skills and accomplishments online and keep your profile up to date.
- Apply for relevant job openings: Keep an eye out for job openings at DeFi companies and apply for positions that align with your skills and experience. Apply for DeFi Jobs without Experience. Tailor your resume and cover letter to the specific job you're applying for and highlight any relevant experience or skills you have.
- Consider internships or volunteer work: DeFi Internships or volunteer work can be a great way to get your foot in the door and gain valuable experience in the DeFi industry. Many companies also offer internships to students, so consider applying for an internship if you're still in school.
- Be persistent: keep trying if you don't get a job right away. It can take time to find the right opportunity, but with the right skills and determination, you can land a job in the DeFi industry.