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Business Development Manager (Junior to Mid-Level) – Hong Kong
Role Overview
CertiK is the global leader in Web3 and blockchain security. We are seeking a high-energy, target-driven Business Development Manager based in Hong Kong to accelerate our growth across the APAC region.
In this role, you will lead end-to-end sales cycles—from proactive outbound lead generation to closing deals for our suite of security solutions, including smart contract audits, penetration testing, formal verification, Skynet threat monitoring, and compliance services.
You will serve as a bridge between traditional financial institutions entering the digital asset space (Web2) and crypto-native projects (Web3), leveraging your regional market understanding and language capabilities to secure high-value security partnerships.
Key Responsibilities
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Pipeline Generation & Outbound BD: Actively identify, prospect, and engage decision-makers (CTOs, Founders, Head of Web3/Digital Assets) across blockchain protocols, DeFi projects, RWA tokenization platforms, exchanges, and Web2 institutional entrants.
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Full Sales Cycle Execution: Drive complex, multi-stakeholder sales cycles from initial outreach and technical discovery to proposal creation, price negotiation, and contract execution.
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Enterprise & Institutional Sales: Engage traditional financial institutions, asset managers, family offices, and tech enterprises seeking institutional-grade security for their Web3 initiatives.
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Cross-Functional Collaboration: Work closely with CertiK’s global security engineering, solutions architecture, delivery, and marketing teams to ensure smooth deal execution and client onboarding.
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Account Expansion & Networking: Build long-term relationships with key accounts to drive renewals, audit add-ons, and monitoring subscriptions. Represent CertiK at local industry events, conferences, and ecosystem meetups.
Key Requirements & Qualifications
- Experience: 2–5 years of successful B2B sales or business development experience in Web3, blockchain security, cybersecurity, SaaS, or institutional fintech.
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Domain Knowledge:
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Strong familiarity with Web3 native ecosystems (EVM chains, Layer 1/Layer 2 protocols, DeFi, tokenomics, smart contract architectures).
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Good understanding of Web2 cybersecurity fundamentals (e.g., penetration testing, code review, risk assessments).
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Core Languages: Professional working proficiency (written and spoken) in English and Mandarin for regional collaboration and global client management.
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Track Record: Proven ability to meet or exceed quarterly sales quotas through structured outbound outreach and consultative deal closing.
Language & Skills Bonuses (Highly Preferred)
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Cantonese Advantage (Bonus): Native or full professional fluency in Cantonese is a strong advantage for localized Hong Kong institutional coverage, government/regulatory networks, and local Web3 builders.
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Regional Asian Languages (Bonus): Proficiency in additional regional languages—such as Japanese, Korean, or Vietnamese, —is a significant bonus for driving APAC cross-border expansion or local market expansion.
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Security & Audit Familiarity: Direct experience selling smart contract audits, penetration tests, or bug bounty services.
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Regulatory Context: Understanding of Hong Kong’s digital asset licensing landscape (e.g., SFC VASP regulations, HKMA stablecoin frameworks).
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Education: Bachelor’s degree in Computer Science, Cybersecurity, Finance, Business Administration, or a related field.
How do I get a job at DeFi?
Getting a job in the DeFi (decentralized finance) industry can be a competitive process, but there are a few steps you can take to increase your chances of finding a job in this field:
- Build up your skills and knowledge: To work in DeFi, you'll likely need to have a strong understanding of blockchain technology, as well as other related technologies such as smart contracts and cryptocurrency. Consider taking online courses or earning a degree in a relevant field to build up your skills and knowledge.
- Network with industry professionals: Attend meetups and conferences related to DeFi and make connections with professionals in the industry. Networking can be a valuable way to learn about job openings and get your foot in the door at a DeFi company.
- Create a strong online presence: Many DeFi companies will look at your online presence (such as your LinkedIn profile and personal website) when considering you for a job. Make sure to showcase your skills and accomplishments online and keep your profile up to date.
- Apply for relevant job openings: Keep an eye out for job openings at DeFi companies and apply for positions that align with your skills and experience. Apply for DeFi Jobs without Experience. Tailor your resume and cover letter to the specific job you're applying for and highlight any relevant experience or skills you have.
- Consider internships or volunteer work: DeFi Internships or volunteer work can be a great way to get your foot in the door and gain valuable experience in the DeFi industry. Many companies also offer internships to students, so consider applying for an internship if you're still in school.
- Be persistent: keep trying if you don't get a job right away. It can take time to find the right opportunity, but with the right skills and determination, you can land a job in the DeFi industry.