DeFi Jobs

BITCOIN CULTURE HUB

House of Naka | Media Division

Social Media Manager

Remote | 15 hours/week | Unpaid | Bitcoin-Only Organization

Bitcoin Culture Hub is the cultural operating system for Bitcoin. We build community platforms, marketplaces, and media projects that serve the Bitcoin ecosystem. If it touches Bitcoin culture, we are probably working on it.

House of Naka is our media arm. We produce shows, manage content across multiple brands and client accounts, run the annual Proof of Work Awards, and handle all social output for BCH and a growing roster of external Bitcoin organizations. The media side of this company is scaling quickly and we need someone who can be our voice across all of it.

We have systems that handle content creation and scheduling. What we do not have is a person who lives in the accounts every day, engaging with the community, jumping into conversations, and making sure our presence actually feels alive. That is this role.

You will manage social media across multiple accounts: BCH's own channels, House of Naka's show accounts, and our clients' accounts. For each one, you need to know the audience, match the voice, and show up consistently. That means replying to comments, quote tweeting relevant conversations, engaging with other creators and thought leaders in the Bitcoin space, and keeping the community active between posts.

Bitcoin Twitter is its own ecosystem. The people who thrive in this role already spend time there. They know who the voices are, what conversations are happening, what gets engagement and what falls flat. If you have to Google "Bitcoin Twitter" to understand what we mean, this is probably not the right fit.

You are not a content factory. You are the human layer that makes our accounts feel like they belong to real people who actually care about Bitcoin. The difference between an account that posts and an account that people follow is engagement, and that is your entire job.

You report to the Head of Business Development, with oversight from the CTO and Founder.

• Going through each account daily: replying to comments, responding to DMs, engaging with tagged posts and mentions
• Jumping into trending Bitcoin conversations with takes that are on-brand and actually add something
• Building relationships with other Bitcoin accounts, creators, and community figures through genuine interaction
• Monitoring what is working (and what is not) across accounts and flagging patterns to the team
• Writing original posts when the moment calls for it: something is happening in Bitcoin and we need to say something now, not next Tuesday
• Coordinating with the automation side of the team to make sure scheduled content aligns with what is actually happening in the community
• Tracking follower growth, engagement rates, and community sentiment across all accounts and reporting back weekly

• Native to Bitcoin Twitter: You already spend time here. You know the culture, the humor, the discourse, the people. This is not something we can teach you in onboarding.
• Strong written voice: You can write posts that sound like a person, not a brand. You know how to be direct without being abrasive, and interesting without trying too hard.
• Multi-account fluency: You can switch between brand voices without mixing them up. What works for a debate show account is different from what works for an industry organization, and you get that instinctively.
• Community engagement instincts: You know when to reply, when to quote tweet, when to start a thread, and when to stay quiet. Engagement is not just volume. It is judgment.
• Speed and consistency: Bitcoin does not wait for your content calendar. When something is happening, you are there. And when nothing is happening, you are still showing up.
• Bitcoin conviction: This is a Bitcoin-only organization. We do not touch altcoins, DeFi, NFTs, or anything "crypto." If that distinction matters to you, you will fit in here.

• Experience managing social media for a brand (not just your personal account)
• Comfort with analytics tools and reporting on engagement metrics
• Graphic design or short-form video skills (Canva, CapCut, etc.)
• Experience with X, TikTok, and Instagram growth strategies
• An existing following or presence in the Bitcoin community

• A marketing degree. We care about your instincts and your track record, not your transcript.
• Technical skills. We have a separate team building the automation infrastructure. You are the human side of the operation.
• Agency experience. If you have grown a community from scratch on your own, that tells us more than three years at a marketing firm.

• Hours: 15 hours/week, flexible but consistent. Social media does not work in bursts.
• Compensation: Unpaid. Built for students who want real experience at an early-stage company.
• Location: Fully remote
• Reports to: Head of Business Development, with CTO and Founder oversight
• Duration: Ongoing, with a clear path to a paid role as the media arm grows

You become the voice of multiple Bitcoin brands. Not in a hypothetical, classroom-exercise way. You are the person people interact with when they engage with our accounts. That is a portfolio piece no internship certificate can match.

You get embedded in the Bitcoin ecosystem at a level most people cannot access from the outside. Conferences, media figures, builders, organizations. The relationships you form here are yours to keep.

You work directly with the people running the company. No layers, no approval chains, no three-week feedback loops. If something needs to go out, you make the call.

Every brand you grow and every community you build is measurable. Follower counts, engagement rates, sentiment. You leave with numbers you can point to, not just a title on a resume.

If the work is strong and the business keeps growing, we hire from within. We are building a media operation that needs people long term, and we would rather keep someone who already knows our voice than start over.