Role
As a Product Marketer at Phantom you will be responsible for developing and executing marketing campaigns across all product work streams including: defining positioning, messaging, and creative, by analyzing market trends, target audiences, and work cross-functionally with product, engineering, design and leadership to ensure successful product launches and customer adoption.
This is a general opening - based on your fit and marketing experience you could be working on projects across product, partnerships, brand, content, influencer, and experiential marketing. There will be a lot of space to conceive, own and drive initiatives - with 7M MAU, Phantom is a rare opportunity to impact the web3 experience of people at scale.
Responsibilities
- Develop and execute go-to-market campaigns for new products and features, including target audience identification, creative brief development, brainstorm facilitation, creative direction, copywriting, and performance reporting.
- Translate features and use cases into audience-specific benefits that clearly articulates the product's value proposition and differentiates it from competitors.
- Work with growth and design teams to develop marketing assets including videos, static assets, social posts, blog posts, to educate and engage users
- Monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven adjustments
- Collaborate cross-functionally to identify and prioritize opportunities, projects, and processes, to maximize efficiency and effectiveness
Qualifications
- 5+ years experience as a full-time Product or Content Marketer
- Proven track record of managing all aspects of a successful marketing campaigns for products or services used by millions of users
- Excellent communication and storytelling abilities to convey product benefits effectively
- Understanding of marketing principles and digital marketing tactics
- Creative thinking to develop innovative marketing strategies and content
- Passion and demonstrable knowledge in web3 and crypto. Ideally use dApps (ex. DeFi, NFT marketplaces) on a semi-regular basis.
- Excellent written and verbal communication skills
- Data-driven, comfortable interpreting data to generate insights and inform creative decisions
- Proven ability to influence cross-functional teams without formal authority
- Experience in crypto
We strongly encourage candidates of all different backgrounds to apply. We believe that our work is stronger with a variety of perspectives, and weâre eager to further diversify our company. If you have a background that you feel would make an impact at Phantom, please consider applying. Weâre committed to building an inclusive, supportive place for you to do the best work of your career.
The target base salary for this role will range between $180,000 to $225,000 with the addition of equity and benefits. This is determined by a few factors including your skillset, prior relevant experience, quality of interviews and market factors (such as location) at the point in time of offer.