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Product Marketing Manager
Fully Remote (US/EU)
k/factory – Adoption / Marketing /
Full Time /
Remote
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Company Description
Founded in 2017, Centrifuge, creates better technology for financial products. Centrifuge provides asset managers a way to tokenize, manage and distribute their funds onchain and investors better access to a diversified portfolio of high-quality tokenized assets.Â
Centrifuge is well funded by leading VCs and has been a major force in the institutional adoption of tokenized assets. We believe deeply that a rising tide lifts all ships and have worked to drive the industry forward with the Tokenized Asset Coalition, Real-World Asset Summit and industry recognized token standards.Â
We’re on a mission to bring the multi-trillion dollar world of credit onchain by providing a faster, easier and better system for all parties involved.Â
Role Description
We’re looking for a Product Marketing Manager who will own product marketing, thought leadership, sales enablement, and partner marketing efforts. The ideal candidate is a communications pro who understands the DeFi ecosystem, has experience selling to an institutional audience, and loves working on the intersection of TradFi and crypto.
Responsibilities
- Conduct market research to identify trends, customer needs, and competitive landscape to inform product positioning and messaging.
- Work closely with the product team to understand and communicate product features and benefits effectively to the target audience.
- Create and manage product launch plans, including coordinating cross-functional teams to ensure successful execution.
- Develop and produce thought leadership articles that maintain Centrifuge's lead in the tokenization space.
- Create compelling sales enablement materials to support our business development team in engaging and converting institutional clients.
- Collaborate with partners to develop and implement joint marketing initiatives, including co-branded content, campaigns, and PR efforts.
Qualifications
- Deep understanding of the DeFi space and tokenization trends.
- Experience simplifying complex topics into easier understand concepts.
- Strong writing and editing abilities with a knack for creating engaging and persuasive content.
- Proven experience creating content tailored for an institutional audience, with a focus on driving sales and engagement.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced startup environment.
- Comfortable working both independently and as part of a small team, with a proactive and self-motivated approach.
Benefits
- Competitive pay including salary and tokens
- Generous paid time offÂ
- Remote-native environmentÂ
- Fully covered health insuranceÂ
- 401k benefitsÂ
With a fully distributed team spanning 5+ time zones, we're committed to maintaining transparency, autonomy and freedom in the workplace. Our global team of 30 people cultivates trusted relationships through regular offsites, principles of shared responsibility and genuine interest in one another. We believe in breaking boundaries to nurture intellectual exploration, promoting independence while upholding true ownership and prioritizing knowledge sharing. Above all, we value enthusiasm and seek to build an inclusive organization where diverse backgrounds converge with a shared passion for innovation and decentralization where the only constant is change!
If you’re passionate about product marketing and excited to shape the future of real-world assets, we’d love to hear from you. Join us at Centrifuge and be part of a team that's making a real impact in the world of onchain finance.
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How do I get a job at DeFi?
Getting a job in the DeFi (decentralized finance) industry can be a competitive process, but there are a few steps you can take to increase your chances of finding a job in this field:
- Build up your skills and knowledge: To work in DeFi, you'll likely need to have a strong understanding of blockchain technology, as well as other related technologies such as smart contracts and cryptocurrency. Consider taking online courses or earning a degree in a relevant field to build up your skills and knowledge.
- Network with industry professionals: Attend meetups and conferences related to DeFi and make connections with professionals in the industry. Networking can be a valuable way to learn about job openings and get your foot in the door at a DeFi company.
- Create a strong online presence: Many DeFi companies will look at your online presence (such as your LinkedIn profile and personal website) when considering you for a job. Make sure to showcase your skills and accomplishments online and keep your profile up to date.
- Apply for relevant job openings: Keep an eye out for job openings at DeFi companies and apply for positions that align with your skills and experience. Apply for DeFi Jobs without Experience. Tailor your resume and cover letter to the specific job you're applying for and highlight any relevant experience or skills you have.
- Consider internships or volunteer work: DeFi Internships or volunteer work can be a great way to get your foot in the door and gain valuable experience in the DeFi industry. Many companies also offer internships to students, so consider applying for an internship if you're still in school.
- Be persistent: keep trying if you don't get a job right away. It can take time to find the right opportunity, but with the right skills and determination, you can land a job in the DeFi industry.