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Branding & Marketing Lead (Fully remote-Worldwide)
Zug /
Request Network – Marketing /
Permanent role
/ Remote
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At Request, our mission is to interconnect isolated financial systems to create more efficient and inclusive economies. We are accomplishing this by building a completely decentralized and open network for transaction requests.
Request Network is an open source protocol, and powers Request Finance, a cross-chain application for crypto invoicing, payroll and expenses. Request Finance has processed more than $215million in crypto payments since January 2021 and serves leading web3 companies like The Sandbox, The Graph and Aave.
The Role:
Drive brand visibility and protocol adoption in the crypto financial industry through strategic marketing efforts.
YOUR RESPONSABILITIES
- Develop and execute comprehensive marketing strategies to engage founders of new startups and C-level executives of established companies in the blockchain/crypto financial industry.
- Conduct thorough research to understand the target audience's pain points, behaviors, and needs, ensuring tailored marketing approaches.
- Establish a clear brand identity through branding initiatives, resolving confusion caused by similarities with Request Finance’s name and logo.
- Leverage Twitter and LinkedIn for targeted advertising and communication strategies.
- Collaborate with cross-functional teams to align marketing initiatives with business objectives.
- Monitor key performance indicators, analyze data, and provide recommendations for continuous improvement.
- Minimum two years of marketing experience in the web3 or financial industry.
- Strong leadership, teamwork, strategic thinking, and creative thinking skills.
- Passion for web3 and expertise in blockchain technology and decentralized finance (DeFi).Proven track record in planning and leading successful marketing strategies.
- Experience in branding and rebranding initiatives.
- Proficiency in leveraging social media platforms, particularly Twitter and LinkedIn.
- Excellent written and verbal communication skills.
- Strong analytical skills for data-driven decision-making.
- Self-driven, proactive mindset with the ability to work independently and collaboratively.
***
At Request, we are a global team building global products for an era of genuinely international finance. We believe that diversity and inclusion matter to our mission.
We want to work with people who can bring different perspectives rooted in their unique cultures, experiences, life>
As an employer, we want to create an accessible and inclusive experience for potential hires. Please let us know if there are any adjustments we can make to assist you during the hiring and interview process.
WHY WORK WITH REQUEST?
🎯Being on the frontier of this new and exciting technology, you will be given a chance to lead the way forward!
🏅 You will have the opportunity to work in a team that wants to have a lasting impact on the way we experience finance tomorrow
🌏The team is inclusive, with inspirational and international colleagues
💃 We all work remotely and love to meet as frequently as possible, with at least three company-wide reunions per year.
🏖️ Unlimited vacation days with a mandatory minimum of 20/year.
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How do I get a job at DeFi?
Getting a job in the DeFi (decentralized finance) industry can be a competitive process, but there are a few steps you can take to increase your chances of finding a job in this field:
- Build up your skills and knowledge: To work in DeFi, you'll likely need to have a strong understanding of blockchain technology, as well as other related technologies such as smart contracts and cryptocurrency. Consider taking online courses or earning a degree in a relevant field to build up your skills and knowledge.
- Network with industry professionals: Attend meetups and conferences related to DeFi and make connections with professionals in the industry. Networking can be a valuable way to learn about job openings and get your foot in the door at a DeFi company.
- Create a strong online presence: Many DeFi companies will look at your online presence (such as your LinkedIn profile and personal website) when considering you for a job. Make sure to showcase your skills and accomplishments online and keep your profile up to date.
- Apply for relevant job openings: Keep an eye out for job openings at DeFi companies and apply for positions that align with your skills and experience. Apply for DeFi Jobs without Experience. Tailor your resume and cover letter to the specific job you're applying for and highlight any relevant experience or skills you have.
- Consider internships or volunteer work: DeFi Internships or volunteer work can be a great way to get your foot in the door and gain valuable experience in the DeFi industry. Many companies also offer internships to students, so consider applying for an internship if you're still in school.
- Be persistent: keep trying if you don't get a job right away. It can take time to find the right opportunity, but with the right skills and determination, you can land a job in the DeFi industry.