Growth Jobs in Web3

We are looking for an experienced marketer who is fluent in blockchain and crypto to lead growth marketing for the Enterprise and Institutional verticals at Ava Labs. The ideal candidate lives and breathes analytics and will own the metrics, from defining the problems, identifying insights, owning the levers, buildi strategies and programs, and be responsible for creating high-impact solutions to meet business objectives. The ideal candidate will partner closely with cross-functional team managers to understand their goals and priorities. Subsequently, this individual will partner with senior team leadership to design and implement creative marketing strategies to support goals while collaborating with peers in marketing functions while overseeing the execution of campaigns.

WHAT YOU WILL DO

• Lead growth marketing team projects for the Enterprise and Institutional verticals at Ava Labs (TradFi, Capital Markets, Enterprise)
• Develop an integrated growth marketing plan for Institutional and Enterprise accounts with a top of funnel awareness and brand, mid funnel consideration, and bottom of funnel acquisition and conversion
• Partner with cross functional department managers to support sales funnels, growth objectives, business strategy
• Work closely with product and product marketing to execute campaigns around value propositions and differentiators for Institutional developers
• Execute account-based marketing strategies (partner, brand, and demand generation) to support business growth, utilizing experience in copywriting for the successful creation of campaigns in consultation with marketing peers in Design, PR & Communications, Content & Social, Paid Marketing, Community, and Events.
• Build a competitive landscape for Institutional developers and create an Institutional interest for building on Avalanche and institutional success stories
• Guide production teams in the gathering of insights from multiple data sources to identify enrollment funnel pain points and opportunities
• Execute on reporting of KPIs for conversion stream Analytics in a clear and coherent manner; correlating relationships to growth, revenue & company KPIs
• Regularly produce and deliver reports that succinctly communicate strategies, tactics and performance
• Manager project management and cross-functional collaboration to guide teams in execution of programs

WHAT YOU WILL BRING

• 5+ years leading integrated B2B marketing campaigns
• Knowledgeable in blockchain technology and cryptocurrencies, with expert knowledge of the most compelling blockchain use cases for Enterprise and Institutions
• Working knowledge of traditional finance and capital markets, with experience marketing to customers in these segments
• Hands-on experience implementing customer acquisition strategies through both organic and performance media
• Excellent copywriting skills
• Experience with data-based decision making and ability to interpret, visualize, and tell a story with data (Strong Excel, SQL, or other Database experience preferred)
• Experience working collaboratively across teams
• Proficient in Social Media Management: Twitter, Facebook, Instagram, LinkedIn, Telegram
• Experience managing budgets
• Adroit at communicating with peers and executives

Base Salary Range: $142,000 - $177,600

(**This is not a guarantee of compensation or salary, a final offer amount may vary based on factors including but not limited to experience and geographic location.)

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