Marketing Jobs in Web3

In less than a year’s time, Cake has become one of the most well known platforms for helping customers to get cashflow for their cryptocurrencies in themost transparent way.

Are you looking to be a part of one of the fastest growing companies in the blockchain industry and help to shape behaviour on how people are dealing with their finances in the crypto and blockchain world?

We are strong believers in the potential of DeFi, and we are working everyday to push the boundaries of DeFi and Bitcoin.We work independently, take ownership of our jobs, and are passionate about making a real impact in the world we live in.

For this position we are considering candidates who are based locally in Singapore. Please consider adding our email domain, cakedefi.com, to your whitelist as email responses to your applications might otherwise be filtered into your "promos" folder.

What you’ll do:

• Lead global marketing efforts, with an emphasis on acquisition
• Verticals you will be driving are: Performance, Social Media, Affiliate Marketing, SEM, Influencers, Community, Design for Social
• Build, inspire, and lead, a team of passionate, driven, high-performing marketing individuals who live and breath crypto
• Promote internal where possible, grow the team with external help where necessary, ultimately building the Marketing function and filling key roles with top talent across the world

What you’ll need:

• 10+ years of progressive marketing experience in either Crypto, DeFi, Blockchain, FinTech or other relevant B2C high growth startup
• Expertise in social media marketing and strategy as well as thorough understanding of social network algorithms, especially YouTube, Instagram, TikTok and TwitterExperience in building communities to create a positive user experience and loyal customer base
• Experience in influencer marketing, email marketing with knowledge on paid media
• Highly organized and able to multitask

Why work with Cake:

• Do something with purpose; Be a part of the future that will shape on how people are dealing with their finances in Crypto and Blockchain
• Fast moving, challenging and unique business problems
• International, diverse work environment and flat hierarchy
• Great career development opportunities in a growing company
• Competitive salary
• Flexible working hours, unlimited discretionary leave, casual work attire
• Yearly trips