Marketing Jobs in Web3

About Galaxy Fund Management

Galaxy Fund Management (“GFM”) is the funds platform of Galaxy Digital. We deliver value to investors and clients through:

• Institutional-grade passive and active investment vehicles
• Bespoke investment consulting and portfolio construction services
• Deep knowledge of the digital asset landscape
• Market leading indices and benchmarks
• Diversification beyond bitcoin into the broader digital asset class

About the Role

Galaxy Fund Management is expanding its marketing team and is seeking a talented marketing professional to continue to develop the team’s digital marketing capabilities. This marketing professional will manage the team’s website strategy, engagement reporting, and email journeys, and paid media campaigns. This professional will work with the firm’s external paid media agency in executing and optimizing advertising campaigns across channels. In addition, this professional will work closely with the Sales team to nurture their prospects.

Responsibilities

• Manage GFM’s website, ensuring content resonates with our audience and is SEO-optimized
• Develop and execute paid media campaigns working with external agencies on strategy and creative development; optimize tactics based on reporting findings
• Develop and execute email marketing campaigns to prospects and existing clients spanning thought leadership, product launches, and events (experience with Salesforce Marketing Cloud is a plus)
• Monitor and evaluate digital engagement and performance, optimizing Return on Marketing Investment (ROMI)
• Analyze key performance metrics to inform strategy; compile monthly reports for senior leadership

Required Skills

• Self-starter, self-motivated, growth mindset
• Proactive, quick learner, team player
• Passion for crypto (or, at minimum, familiarity with crypto and deep desire to learn more)
• Outstanding verbal and written communication skills as well as problem-solving skills; able to embrace complexity and distill it into simplicity
• Ability to think critically and ask questions
• Highly detail-oriented
• Excited to work in a fast-paced environment with a small and growing team with many shared and evolving responsibilities
• Excited to participate in the big, strategic thinking and new initiatives of the firm and the more tedious tasks of a growing company

Required Experience

• Bachelor’s degree
• 4 - 6 years of experience in marketing
• Digital marketing including paid media and email marketing
• Experience in working in a fast-paced business environment
• Strong understanding and experience with cross-functional teams
• Knowledge of / interest in digital assets