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AnChain.AI | San Francisco, CA, United States |
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About AnChain.AI:
AnChain.ai offers the most innovative AI-powered crypto blockchain intelligence platform for security, risk, and compliance. We are looking for a Marketing Manager to create and execute our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.
Responsibilities:
- Plan and execute inbound lead generation and client acquisition strategies through multichannel campaigns, including email, webinars, events, social and search
- Develop trigger-based and nurture outbound email tracks that engage our target audience with the right message at the right time
- Own website and landing page development and optimization
- Measure and report performance of all digital marketing campaigns and assess against ROI and KPIs
- Brainstorm with regards to creating new and creative growth strategies for the company
- Evaluate emerging technologies and provide thought leadership/perspective for adoption
- Lead customer research and define critical drivers for platform adoption and engagement
- Create high-impact marketing and sales materials such as one pagers, pitch decks, web page content, blogs, and training programs
Requirements:
- 3 years experience in demand generation and media planning
- 4+ years integrated marketing
- B2B marketing experience
- Experience with marketing automation, CRM, CMS, Search and Display, Paid Social and analytics platforms
- Nimble and agile team player with the ability to thrive in a fast-paced environment where direction and goals can pivot quickly to meet business objectives
- Outstanding communication and negotiation abilities with excellent organization skills and exceptional problem-solving skills
- Must have strong analytical skills coupled with a "data-driven" thinking mentality
- Must have the ability and desire to stay "up to date" with the trends / best practices in online marketing and digital asset trading
- Bachelor’s degree in Marketing or related field
BONUS skills:
- Cryptocurrency or blockchain marketing a plus
- Financial services or FinTech experience
- Experience with website and landing page best practices, including SEO, UX, and testing/optimization methodologies to maximize conversions
Benefits:
- Healthcare, dental, vision care
- 401k
- Gym/wellness reimbursement
- Education reimbursement
What is 401(K) plan?
A 401(k) plan is a type of employer-sponsored retirement savings plan that allows workers to save and invest for their retirement on a tax-deferred basis
Contributions to a 401(k) plan are made through payroll deductions and are generally invested in a variety of financial instruments, such as stocks, bonds, and mutual funds
The tax-deferred nature of the 401(k) plan means that the money you contribute to the plan is not subject to income tax until you withdraw it in retirement, which can help you save more for retirement
Many employers also offer matching contributions to their employees' 401(k) plans, which can help boost your retirement savings even more.