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|---|---|---|---|---|---|
Aztec | Remote | $76k - $111k | |||
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| Learn job-ready web3 skills on your schedule with 1-on-1 support & get a job, or your money back. | | by Metana Bootcamp Info | |||
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This job is closed
Aztec Labs is looking for a Chief Marketing Officer (CMO) to spearhead the development and execution of our marketing strategy to enhance brand awareness, drive user adoption, and foster community engagement. This executive-level role requires a blend of analytical prowess, creative vision, and a profound understanding of privacy-oriented blockchain technologies.
Aztec Labs is building Aztec Network, a complex and ambitious privacy-first Layer 2. This person must have:
- Strong technical aptitude: not a coder but fluent in speaking to product managers and engineers in crypto
Crypto nativity: âgetsâ culture within crypto andTrustworthiness and integrity: you are inheriting a high-performing team of ICâs including a Head of Marketing, Creative Director, Technical Writer, Community Manager and Social Manager, in addition to systems and processes. Candidates must have the maturity and wherewithal to come in, build trust quickly, learn Aztecâs systems, and oversee the big picture
Key Responsibilities:
- Manage an excellent team of direct reports, earning trust and building effectiveness rapidly
- Develop and implement comprehensive marketing strategies in service of a mainnet go-to-market
- Own brand tone, positioning, and messaging
- Formulate a strong plan to make ânumber-go-upâ on key KPIâs: specifically clicks to various landing pages; work with downstream teams (DevRel, Ecosystem) to optimize conversion of those clicks to core business drivers (developer count, chain usage)
- Collaborate with product development teams to align marketing strategies with product timelines and offerings
- Design and oversee digital campaigns across various channels (social media, email, SEO/SEM) to improve brand presence, awareness, and both developer and end-user engagement.
- Analyze market trends and competitor strategies to identify opportunities for growth and innovation
- Set, monitor, and report on team goals, including metrics and marketing effectiveness
What this role is NOT:
- Aztec is a lean team and this role does not have significant hiring leeway beyond our plan. This is not an âempire-buildingâ roleâthe empire is ~built and now has to be managed to success
Must-haves:
- Proven experience as a CMO or in a similar leadership role in crypto
- Exceptional communication and leadership skills, capable of driving to consensus and fostering an environment of excellence
- Deep understanding of Ethereum and Layer 2âs
- Crypto-native
- Creativity and taste; track record of launching successful marketing campaigns in crypto that âget itâ
- Strong analytical skills and data-driven thinking with proficiency in marketing metrics and analytics tools
Nice-to-haves:
- Past-life experience as a CMO or similar role in Web2 / tech
- Strong Twitter/X presence
What is the job of a CMO?
The Chief Marketing Officer (CMO) is a senior executive responsible for overseeing the marketing efforts of an organization
Their job is to develop and implement marketing strategies that help the organization achieve its business objectives
Some of the key responsibilities of a CMO include:
- Developing and implementing marketing strategies: The CMO works with the rest of the leadership team to develop marketing strategies that align with the organization's overall business objectives. They are responsible for overseeing the execution of these strategies and ensuring that they are effective in achieving their intended goals.
- Managing the marketing budget: The CMO is responsible for managing the marketing budget and ensuring that it is being used effectively to achieve the organization's marketing goals.
- Leading the marketing team: The CMO is responsible for leading and managing the marketing team, which may include marketing managers, marketing coordinators, and other marketing professionals.
- Developing and maintaining relationships with key stakeholders: The CMO works to build and maintain relationships with key stakeholders, such as customers, partners, and vendors.
- Analyzing and reporting on marketing performance: The CMO is responsible for analyzing the performance of marketing campaigns and reporting on their effectiveness to the rest of the organization.
- Staying up-to-date on industry trends: The CMO is expected to stay up-to-date on industry trends and developments and use this knowledge to inform the organization's marketing strategies.