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Brand Marketing Director
Singapore
Flipster – Growth /
Full-time /
On-site
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🚀 About Flipster
Flipster(flipster.io) is a next-level trading platform that is connecting investors to insight, and new opportunities brewing in the cryptoverse. We uncover exclusive opportunities and provide a high-performance platform to put them to work. We believe in an exciting, bold future for crypto. A decentralized, well-governed space, that sparks progress for investors, traders and amazingly innovative crypto projects simultaneously. Flipster will unlock access to ideas we can't even imagine yet. We aim to propel their development and uncover potential.
As the Brand Marketing Director at Flipster
You will play a pivotal role in designing and implementing marketing strategies to drive brand awareness and public relation campaigns of various scales. You will represent our brand and lead efforts to enhance brand visibility and positioning. You will oversee marketing trends, all aspects of marketing campaigns and lead a team of marketing specialists to ensure our brand and business growth. You are an all rounder that has experience of driving growth in brand awareness and managing a team on various marketing campaigns.Â
Responsibilities
- Designing and implementing brand marketing strategies to position branding for business growth.
- Represent the company and the brand in public relation and marketing campaigns.Â
- Lead marketing team members to fulfill critical performance goals for all marketing initiatives and be able to drive project finalization.Â
- Harmonize marketing initiatives with cross-functional team goals, working closely with product, design, and sales teams to make sure all campaigns and marketing projects are on track.
- Implement processes for marketing activities, ensuring strategies are grounded in data analysis and market research to optimize performance and ROI.
- Oversee the development of Flipster’s brand identity and messaging and stay up-to-date with the latest marketing trends and technologies..Â
- Uphold the highest standards of integrity and compliance in all marketing practices, ensuring that Flipster’s brand and marketing activities adhere to industry regulations and ethical guidelines
Qualifications
- 7+ years of experience, including 1+ years of experience in lead or managing roles.
- Fluency in English, with excellent written and verbal communication skills
- Proven track record of leading and managing successful marketing campaigns that have driven business growth for B2C companies on a global scale.
- Broad experience across a variety of marketing channels, with specific successes in email and social media marketing, indicating a versatile skill set in digital marketing
- Strong analytical and problem-solving skills and well-versed in utilizing online marketing tools and platforms
Preferred
- Background in the tech, fintech, or financial sectors, offering strategic advantages in these competitive markets
- Experience with fast-scaling B2C startups, able to adapt in hyper growth
Hiring process
- Resume/CV submission
- 1st round interviewÂ
- 2nd round interview
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What is the job of a CMO?
The Chief Marketing Officer (CMO) is a senior executive responsible for overseeing the marketing efforts of an organization
Their job is to develop and implement marketing strategies that help the organization achieve its business objectives
Some of the key responsibilities of a CMO include:
- Developing and implementing marketing strategies: The CMO works with the rest of the leadership team to develop marketing strategies that align with the organization's overall business objectives. They are responsible for overseeing the execution of these strategies and ensuring that they are effective in achieving their intended goals.
- Managing the marketing budget: The CMO is responsible for managing the marketing budget and ensuring that it is being used effectively to achieve the organization's marketing goals.
- Leading the marketing team: The CMO is responsible for leading and managing the marketing team, which may include marketing managers, marketing coordinators, and other marketing professionals.
- Developing and maintaining relationships with key stakeholders: The CMO works to build and maintain relationships with key stakeholders, such as customers, partners, and vendors.
- Analyzing and reporting on marketing performance: The CMO is responsible for analyzing the performance of marketing campaigns and reporting on their effectiveness to the rest of the organization.
- Staying up-to-date on industry trends: The CMO is expected to stay up-to-date on industry trends and developments and use this knowledge to inform the organization's marketing strategies.