Crypto Jobs

TITLE: Communications & Marketing Manager

About Free Arts NYC:
Free Arts NYC empowers youth in underserved communities through art and mentoring programs to develop their creativity, confidence, and skills to succeed. Since 1998, Free Arts NYC has strived to level the playing field by providing high-quality arts and mentorship programs to youth who do not have access to them. It is one of the only youth organizations in NYC that combines 1:1 mentoring and intensive art programming. Free Arts NYC partners with public schools, community centers, and homeless shelters throughout the city. Through employee engagement events and intensive mentorship programs, our youth learn the skills necessary to succeed in academic, professional, and daily-life situations. www.freeartsnyc.org.
A staff of 17 (FT and PT) runs programming for over 2,000 youth annually with a 2.5+ million dollar budget. Funds are raised through corporate engagement opportunities, foundation grants, individual giving campaigns, unique partnerships and an Annual Art Auction honoring major figures in the contemporary art world including: FUTURA, KAWS, Julia Chiang, Eddie Martinez, Sam Moyer, Lawrence Weiner among others.
About Free Arts Days:
Free Arts Days (FAD) pair 25-100 elementary age youth 1:1 with volunteers for an afternoon of art making and “mini mentoring.”sponsored by a corporation or individual together the pair rotate through a series of 2-3 art projects together that explore a single creative theme – giving them the opportunity to explore a wide variety of art materials and connect with someone they might not otherwise meet. Free Arts Days take place at community centers, schools and corporate offices.
About Art Parties:
An Art Party is a volunteer-only employee engagement event for 25-100 that supports our Free Arts Day program. Volunteers hand paint bags, ; prep art materials; pack art kits; and other projects reflective of the season and our needs. Art Parties take place at corporate offices and the Free Arts office.
About the Teen Arts Program:
The Teen Arts Program follows an in-depth, long term mentoring model for young people ages 13-21 who are interested in exploring the arts academically or professionally through three interdependent tracks. Opportunities include portfolio development, artist studio visits, skill building workshops, creative company visits and paid internships.
About the Position:
The Communications & Marketing Manager will play a key role in the development, management and implementation of communications materials, campaigns, initiatives and events across the organization including email, print, website and social media channels. They will design and implement communication strategies to cultivate Free Arts NYC’s varied internal and external stakeholders motivating them to engage and support.
This role will report to the Deputy Director, and will also work closely with the Creative Strategist, Designer, outside consultants as well as other staff to effectively tell the story of programmatic achievements and goals.
The ideal candidate for this position is a natural storyteller and highly effective communicator, excellent writer, capable of engaging diverse audiences, and motivated to join a collaborative team of passionate people. They will be mission-driven and interested in the ecosystems and communities of arts engagement in New York City and more broadly. They will also share in our commitment to the values of access, equity, and justice.
Communications & Marketing Manager Responsibilities Include:
Project Management & Execution
Maintain a holistic organization-wide communication calendar incorporating, programs, events, campaigns and relevant outside activities
Actively engage in daily outreach efforts to increase visibility of organization’s content and platforms
Develop and execute targeted outreach for particular programs and campaigns as necessary
Work in partnership with the Development Team and an outside consultant on website redesign
Develop and oversee social media campaigns (Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn, TikTok etc.) ensuring content is up-to-date and reflects current activities and interests.
Schedule and lead editorial and communications planning meetings to develop content concepts and themes.
Work in tangent with the Designer and Design Intern to capture and create content and manage print and online needs for marketing collateral
Help ensure the consistent communication of Free Arts NYC’s brand strategy and image, both internally and externally.
Data & Analysis
Monitor and provide monthly media, website and social media metrics to track and report on effectiveness of communications and marketing initiatives.
Synthesize communications and fundraising campaign results across platforms at the end of each campaign and year over year
Manage Google Paid Ads in relations to campaigns and program initiatives
Manage Paid Promotions & Partnerships across social media platforms


Writing & Editing
Develop and ensure accurate and consistent language across all forms of communication and departments that adheres to and builds upon Free Arts NYC’s brand voice
Write and edit copy for emails, newsletters, organizational correspondence, website, campaigns, special projects, flyers, captions, pitch decks, press releases and kits, acknowledgement letters and other external communications
Develop language in sync with content to support program and fundraising campaign goals
Archive and organize language and marketing collateral for cross-department use
Work with outside developers and consultants as needed
Character & Motivation
Inspired storyteller who loves art!
Positive thinker who is able to communicate in a productive optimistic and efficient manner
Problem solver who is motivated to mitigate and resolve issues and challenges that arise
Quick learner who is able to pick up new tools and learn new processes
Collaborator who is motivated, highly organized, and self-directed when necessary
Energetic, with a spirit of resourcefulness, flexibility, and commitment
Qualifications
Free Arts NYC recognizes that individuals have diverse life experiences and trajectories that may qualify them for this role, and prioritizes characteristics, skills, and lived experience that will allow for a candidate to undertake the role and learn from Free Arts NYC’s context in ways that support both the organization and the employee’s future career goals. The qualifications listed below are simply a guideline, and we encourage those who do not meet them all but believe they are a great fit to apply anyway.
In addition, we prefer candidates to have
2-3 years of experience in communications or editorial support at a cultural organization, museum, gallery, educational institution, or other creative context
Strong interest in emerging and contemporary art; experience working with artists or in an artist-centered context is highly desirable
Familiarity with or eagerness to develop experience within the NFT/Crypto community
Strong competency using social media, growing new accounts, and engaging diverse target audiences
Understanding of nonprofit and mission-driven contexts; willingness to work on a small team and on many concurrent projects
Work Environment:
Currently Free Arts is operating with a hybrid of remote and in-office work. Presence in-office is required 3 days a week. This role will regularly require in-person attendance for events at Free Arts NYC’s office and other offices across the city.
The day-to-day operations of this role require the use of a MacBook Pro, the ability to appear and participate in video conferences and commute throughout the city to events as needed.
Other:
Free Arts NYC is an Equal Opportunity Employer, committed to seeking a diverse staff with respect to gender, age, race, ethnicity, national origin, class, educational background, religion, sexual orientation, and physical ability. All applicants are welcome. Individuals who have working proficiency, or more, in Spanish are strongly encouraged to apply.
Proof of vaccination and a successful background check are required for employment.
This job description is not designed to cover or constrain a comprehensive listing of activities, duties or responsibilities that are required. When duties and responsibilities change and develop, generally the job description will be reviewed and subject to changes of business necessity.
How to Apply:
Please address resume, cover letter, and salary requirements to Liz Hopfan, Executive Director, at ([email protected]) with the subject Communications & Marketing Manager.