DeFi Jobs

About the Role

Cruize Finance is looking for a Growth Lead to coordinate and manage the growth of the Cruize protocol. You will help research, strategize, launch, and oversee key marketing initiatives that accelerate the growth of the Cruize user base and ecosystem. In this role, you will own and optimise the entire growth funnel, applying your creativity, detailed analysis and execution skills to successfully execute and manage growth campaigns that drive user adoption and engagement on a global scale. Our ideal candidate for this position will thrive in fast-paced environments and be able to use analytics to drive marketing campaigns and actionable insights across channels.

• This is one of Cruize’s early hires and a unique opportunity to drive deep impact and shape one of the most anticipated startups building the future of finance
• Join a talented team of builders passionate about the helping investors across all levels weather the storms of crypto
• Nearly uncapped upward mobility, room for improvement, and increased accountability

Responsibilities

• Lead the growth efforts of the protocol by creating, optimising and managing the growth plan
• Work with design, engineering and marketing to integrate growth into the product itself
• Lead cross-functional growth strategies that optimise the entire growth funnel - from awareness and acquisition to retention, revenue and referral
• Track metrics like KPIs and OKRs and analyze data to measure and constantly optimise the growth strategy
• Constant and frequent experimentation of channels, strategies and AB testing, to drive the sustainable growth of Cruize’s product suite
• Research to uncover and leverage new emerging channels and opportunities to accelerate growth
• Glean insights from data, the market and other sources that can be funnelled back into the product, engineering, and growth.
• Monitor, analyze, and report on KPIs to ensure growth initiatives are reaching revenue objectives
• Work regularly with the Community Manager to ideate and execute promotional strategies involving social media and community channels to drive user acquisition and engagement growth
• Measure effectiveness, iterate, and improve campaigns and optimise metrics for growth (staking, CAC, etc.)
• Coordinating product launches and feature releases for maximum impact throughout the growth funnel
• Finding ‘growth hacks’ to increase market awareness of Cruize and its offerings

Requirements

• 2-3+ years of experience in growth marketing, data analytics and funnel optimisation
• Strong analytical skillset with a demonstrated ability to think creatively
• Excellent writer and communicator with extreme attention to detail
• Familiarity with SQL, Adobe, Figma, HTML, CSS, and HubSpot preferred
• Excellent analytical skills and the ability to interpret data, identify trends and analyze marketing and campaign effectiveness
• Experienced in pitching journalists, bloggers, conferences and other members of the press to generate positive and wide spreading coverage
• Must thrive in an environment of rapid change, moving targets, limited resources, and ambitious goals
• Demonstrated ability to operate with complete independence and autonomy in a fast-paced environment
• Active in the Crypto communities on Twitter, Discord and Reddit
• A passion for DeFi, crypto, web3.0 and the future of finance

Nice to Haves

• Experience in or knowledge of financial markets, trading, and investing
• Deep passion for emerging technologies and understanding their implications
• Active following on Twitter that brings organic engagement on your posts
• Existing relationships and networks in the crypto/DeFi/NFT space

Benefits

• Competitive Salary + Token options
• Opportunity to impact the next 100M users in crypto
• An open and collaborative work culture with a flat structure
• Flexible working hours and vacation policy
• Talented peers and great working environment

Apply for this Job

Does this position sound like a good fit?

Email us at [[email protected]] with your resume/portfolio and a brief note on why you’d like to join Cruize and some examples of deep impact that you helped drive in your past work.

Cruize is committed to a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Cruize Finance focuses on Blockchain / Cryptocurrency. Their company has offices in Pune. They have a small team that's between 1-10 employees. To date, Cruize Finance has raised $700k of funding; their latest round was closed on March 2022 at a valuation of $10M.

You can view their website at https://www.cruize.org/ or find them on Twitter and LinkedIn.