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| Job Position | Company | Posted | Location | Salary | Tags |
|---|---|---|---|---|---|
MoonPay | London, United Kingdom |
| |||
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BitMEX | Singapore, Singapore | $54k - $100k |
MoonPay
This job is closed
Your Role as the SEO Lead will be to lead the overall approach to organic and build up our search channel into an optimised user acquisition engine. The SEO Lead requires a strong technical and content production background focusing on international GTM efforts. You will be responsible for driving the SEO strategy forward to deliver growth, optimise discoverability and to perfect user experience across key touch-points through effective website optimisation.
What you'll do
- Create scalable SEO strategies to increase search traffic
- Define KPIs and success metrics to report on technical SEO efforts and track impact of SEO and content initiatives, create recurring progress reports
- Build and execute a methodical testing framework, reporting and scaling on relevant insights
- Work with Product and Engineering teams to implement best practice SEO programs and processes throughout the global organisation
- Identify areas of improvement in the website structure including internal linking and content to optimise website usability/engagement and discoverability
- Conduct market analysis to highlight challenges and opportunities for growth, roadmapping key initiatives for SEO and lead competitor research to identify new opportunities and trends within the vertical
- Leverage holistic search insights in unison with paid search campaigns to provide strategic direction across the growth team
- Working with Product Marketing and Content/PR to develop strategies informed by the search opportunity, keyword analysis and intent signals
- You should apply if
- Extensive Technical SEO experience with a focus on global growth
- Broad knowledge of Performance Content and Digital PR
- Experience auditing on-site and off-site SEO factors to create effective SEO strategies
- Strong understanding of SEO principles, ranking factors and the latest optimisation techniques
- Extensive knowledge of technical optimisation, content optimisation, link management, data analysis and SEO tools
- Experience with SEO tools including ahrefs, SEMRush, Screaming Frog and Google Analytics or similar tools
- Experience of analysing growth issues/opportunities and implementing recommendations
- Experience of working with apps and optimising web to app user journeys
These are ideal but not all required as we know some people (e.g womxn) are less likely to apply for the role unless they are 100% qualified. We promote a diverse, equitable and inclusive culture at MoonPay.
Logistics 🛠
Unfortunately, we are unable to offer visas of any kind at this time!
Our interview process takes place on Google Hangouts and tends to consist of the following stages:
- Recruiter call (20-30 minutes)
- Initial screen (30-45 minutes)
- Remote take-home task (role dependent)
- Final interview (2 hours)
Please let us know if you require any accommodations for the interview process, and we’ll do our best to provide assistance