Marketing Non Tech Jobs in Web3

We’re Tribute — the leading monetization platform on Telegram. Our users earn through donations from their followers, subscriptions to private channels, paid digital content and physical products. 60k+ creators are already actively using Tribute, incl. many well-known names and bloggers with large audiences. And that number keeps growing every day!

We’re looking for a Chief Marketing Officer (CMO) to lead the next phase of growth. This role is for a hands-on marketing leader with strong B2B experience, product marketing instincts, and the drive to build and iterate in a fast-moving startup environment. You will own and scale all marketing efforts across product, brand, performance, partnerships, and events — online and offline.

Responsibilities:

Growth & Go-to-Market

• Own the go-to-market strategy across core segments: education, psychology, life>
• Build scalable acquisition funnels and repeatable playbooks for creators and their audiences.
• Launch and optimize growth campaigns.

Product Marketing

• Define positioning and messaging that resonate with creators.
• Collaborate with product and design on onboarding, feature launches, and monetization flows.
• Translate user insights into clear actions that improve adoption and retention.

Brand & Content

• Evolve Tribute’s brand voice, tone, and visual language.
• Lead development of creator case studies, social content, educational materials, and trust-building campaigns.

Partnerships & Events

• Build strategic partnerships with Telegram-native apps, channels, and communities.
• Lead PR initiatives and represent Tribute at events, panels, and conferences.
• Drive awareness and credibility across Web2 and Web3 creator spaces.

Team & Operations

• Shape and lead a high-performing marketing team (performance, content, comms, partnerships).
• Define KPIs, run marketing with a strong experimentation and data-driven culture.
• Align marketing closely with company priorities and product development roadmap.

Requirements:

• 7+ years in marketing roles, including 2+ years in a senior or head of marketing capacity.
• Strong leadership and strategic thinking with hands-on operational capabilities.
• Deep understanding of performance marketing, product marketing, and brand building.
• Familiarity with the Telegram ecosystem or creator economy is a strong plus.
• Result-driven, analytical, able to move fast in a startup environment with a strong focus on speed of learning and iteration.

Why it is a fantastic opportunity:

• Our business is growing at an exponential scale.
• Non-bureaucratic management that focuses on results.
• Regular performance reviews to assess your progress.
• Remote setup with access to our hubs in Dubai, Yerevan, London and Belgrade.
• Compensation for medical expenses.
• Provision of necessary equipment.
• 20 working days of paid vacation annually.
• 11 days off per year.
• 14 days of paid sick leave to support your health and recovery when needed.
• Access to internal conferences, English courses and corporate events.