ai analyst backend bitcoin blockchain community manager crypto cryptography cto customer support dao data science defi design developer relations devops discord economy designer entry level erc erc 20 evm front end full stack gaming ganache golang hardhat intern java javascript layer 2 marketing mobile moderator nft node non tech open source openzeppelin pay in crypto product manager project manager react refi research ruby rust sales smart contract solana solidity truffle web3 py web3js zero knowledge
| Job Position | Company | Posted | Location | Salary | Tags |
|---|---|---|---|---|---|
Arbitrum Foundation | Cayman Islands, Cayman Islands | $45k - $52k | |||
Binance | Asia |
| |||
Nethermind | Singapore, Singapore | $36k - $65k | |||
Injective Labs | New York, NY, United States | $140k - $180k | |||
| Learn job-ready web3 skills on your schedule with 1-on-1 support & get a job, or your money back. | | by Metana Bootcamp Info | |||
CryptoMe, Inc. | San Francisco, CA, United States | $81k - $150k | |||
Tectum | Remote | $50k - $120k | |||
Aethir | Remote | $68k - $90k | |||
Wormhole Foundation | New York, NY, United States | $76k - $110k | |||
Figure Markets | New York, NY, United States | $84k - $150k | |||
Gemini | New York, NY, United States | $66k - $83k | |||
Coinmarketcap | Remote | $90k - $110k | |||
Gemini | Remote | $54k - $80k | |||
Nethermind | Singapore, Singapore | $36k - $65k | |||
Ready Player Me | Remote | $86k - $112k | |||
Nubit | Remote | $38k - $100k |
Arbitrum Foundation
$45k - $52k estimated
This job is closed
Brand & Vertical Marketing Lead
Cayman Islands
Marketing /
Full-time /
Remote
Apply for this job
The Arbitrum Foundation is an organisation based in the Cayman Islands that is tasked with developing and nurturing the Arbitrum ecosystem. This includes Arbitrum One, an Optimistic Rollup, that instantly scales apps, reducing costs and increasing capacity, without sacrificing Ethereum's security and Arbitrum Nova, which allows for ultra-low cost fees by leveraging AnyTrust technology making it ideal for Social and Gaming applications.
Arbitrum today is the leading Ethereum scaling solution with dominant market share including hundreds of apps on the platform and over 50% of all rollup liquidity.Ā
The Arbitrum Foundation marketing team is seeking a Vertical Growth & Brand Marketing Lead who can merge traditional Web2 marketing strategies with innovative Web3 growth techniques to drive the success of projects launching on Arbitrum while growing the brand through strategic partnerships across key verticals and strengthening user conversion and retention. Your role is central to ensuring user adoption growth and success of the Arbitrum ecosystem in key verticals and driving liquidity. You will provide consultations to our partners and you will also be responsible for running growth campaigns for our partners.
Responsibilities
- Devise growth marketing frameworks and oversee campaign designs across verticals to ensure positive ROI.
- Drive user growth strategies for partners launching projects on Arbitrum, leveraging Web2 and Web3 marketing & engagement techniques (e.g. social campaigns, AMAsā, content creator activations, digital marketing, NFT & tokens, content crossovers, etc)Ā
- Lead and conceptualize Web3 incentives growth campaigns in partnership with the partnership team, including NFTs, aligning with the partners' goals.
- Understand partners' needs and craft solutions, serving as a consultant to fuel their growth.
- Work closely with our community, partnership and product marketing teams to drive end to end campaigns with message cohesion.
- Maintain open communication with external stakeholders, contributing to their GTM plans, industry research, and problem-solving while collaborating cross-functionally to achieve bigger goals for the partners.
- Create best practices and growth programs to drive results in scale.
- Drive iconic partnerships to drive categorical brand awareness in must-win verticals such as DeFi and gaming.Ā
Desired Background
- Growth Gaming and/or Web3 professional experience is highly preferred.5+ years in full-funnel campaign design and management across growth and brand, in relation to Web2 and Web3 experiences; case study & presentation required during the interview.
- In-depth knowledge of the Web3 ecosystem.
- Good grasp of Web3 user funnel challenges and cross-platform user journey.(Good to Have) Experience working with an NFT launchpad or directly involved in working with DeFi protocols or gaming publishers, demonstrating a creative approach to marketing strategies.
- Effective relationship builder with strong communication skills for our partners.
- Strongly entrepreneurial and autonomous, requiring minimum guidance, yet proactive in asking questions to get things done.
- Be able to work across time zones with global partners.
At the Arbitrum Foundation, we believe that diversity, equity, inclusion, and belonging are essential to our success.Ā
We are committed to building a welcoming and supportive workplace for all employees, regardless of their background or identity. We strive to create an environment where everyone feels valued and has an equal opportunity to succeed and thrive. We encourage candidates from all walks of life to apply and join our team.
Apply for this job
What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives