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Head of Marketing
Remote
Risk Labs – Risk Labs (UMA and Across) /
Full Time /
Remote
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Who is Risk Labs?
Risk Labs is the foundation and core team whose mandate is to build and grow the UMA and Across protocol ecosystems.
What is UMA?
UMA's optimistic oracle (OO) can record any verifiable truth or data onto a blockchain. UMA Purpose: UMA is the canonical source of truth that blockchains use to verify real world data. UMA Vision: UMA enables any verifiable truth to be recorded on-chain, trustlessly.
What is Across?
Across is a cross-chain bridge for L2s and rollups secured by UMA’s OO. Across' purpose: Across is to fulfill crypto’s potential by making blockchains more usable, more accessible and more efficient. Across’ Vision: Intents are the standard in x-chain interoperability, and are settled by Across.
Where do you fit in?
We’re looking for a Head of Marketing to play a pivotal role in driving the success of UMA and Across. You will lead and coach a team of 4+ talented marketing managers, while overseeing all aspects of the marketing team. With your visionary leadership, in-depth marketing expertise, and deep understanding of the crypto industry, you will craft data-driven strategies to strengthen protocol adoption, grow brand awareness, and expand our users, followers, and token holders. We value the function of marketing, and also appreciate that it is hard and unique in crypto. We need someone to think strategically, but also be willing to get their hands dirty, and truly bring world class marketing efforts to make these deeply complex protocols known, loved, and adopted by the masses.
Responsibilities
- Alignment: Structure OKRs/KPIs for individual and team success that align the marketing org with leadership, product, and sales
- Strategy creation: Craft and develop a comprehensive marketing playbook that guides each brand and product on how to execute flawlessly on a comprehensive strategy, adaptable for their unique product, market positioning, and users.
- Build systems for efficient execution: Work with your team, as well as cross departmentally (product, sales, ops), to deliver on your strategies, campaigns, and playbooks in a detail oriented, time conscious, and competitive manner that drives results. Building the systems and processes along the way to most effectively execute.
- Data driven decision making: Analyze market trends, competitor activities, user behaviors, and community involvement to inform and optimize the marketing playbook.
- Leadership & collaboration: Lead, coach, and support a team of top tier marketing and community managers. You should foster a tight and collaborative relationship with sales and product to ensure aligned efforts and foster success for each other.
- Budget management: Propose and own a marketing budget, including the strategic rationale for events, campaigns, and other resources. Delivering data driven reports on the ROI regularly.
- Community and marketing advocacy: Be the advocate for community and marketing efforts on a product and organizational level. We want to grow a world class marketing and community team, help us deliver.
Requirements
- 5+ years of executive or leadership level marketing experience
- 2+ years of experience in a crypto (DeFi preferably), or very related industry
- Ability to use your technical knowledge and deep understanding to collaborate with the technical product and sales team, and convey complex concepts to any audience
- Deep understanding of industry standard tools/tactics: Twitter, Discord, governance forums, IRL events
- High EQ and proven leadership abilities: lead in a way that internally and externally fosters a culture of kindness and industry ethos alignment, while also having high standards for excellence.
- Excellent written and verbal English required
Compensation and Benefits
- Risk Labs pay packages include competitive salaries & meaningful token options ($UMA and $ACX). Bonus- you can vote with your $UMA, earn rewards, and grow that amount over time
- Base salaries for this role range from $180k-$210k (USD), but we care about incentivizing this role to grow with us for the long term with meaningful holistic comp packages.
- Will pay in stablecoins or fiat
- Philosophies for a culture that show we care: Take vacation when you need it, family care, training and development (just to name a few)
- 100% remote, which means we encourage you to create the work environment that you thrive in.
- At least two team wide offsites a year
Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. Risk Labs, the employing entity, is an equal opportunity employer and is dedicated to diverse, inclusive, and authentic workplaces. So, if you’re excited about this role but your past experience doesn’t perfectly align- we encourage you to apply anyways. We value you taking the chance. Risk labs will not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Our values:
1) We value each individual’s right to economic freedom.
2) We value openness, honesty, and directness.
3) We value integrity.
4) We value iterative learning.
5) We value taking smart risks.
6) We value creating an environment where everyone “does their best work”.
Why do we love working at Risk Labs?
We are a group that's aligned with the ethos of the crypto industry and doing our best to make an impact for the industry and world at large. You’ll succeed with Risk Labs if you’re a self-starter, kind, adaptable, and passionate about making an impact. Risk Labs is a values driven team that strives to create an environment where we can do our best work, and succeed. We're building products that we believe in, and continuing to strive for innovation and growth. Both personally and professionally we support each other to create a happy, healthy, and inspired team vibe, so we can remain motivated to build things the world needs and loves. We take pride in the fact that we are at once family-friendly as well as nomad-friendly.
UMA's optimistic oracle is a decentralized truth machine for Web3- yes, that’s a bold and very exciting statement. We’ve built a solid foundation, in terms of the team, the technology, and the products, and the road map ahead is one full of exciting technical challenges, growth, and telling our story to the world. Across is forging the path for intents-based solutions and settlements, creating an interoperable world where DeFi is seamless. We’ve grown from an early bridge, to a market leader, and won’t stop innovating and building. We have big dreams, and a team excited to bring them to life.
Still want to know more?
- Our team blends a mix of highly-sought engineers, and a diverse business team to showcase their high quality tech. Our international and fast-growing team includes a diverse background of experiences and has drawn world class talent. We have a great network of supportive investors from groups like: Placeholder, Blockchain Capital, Bain Capital, Coinbase, Dragonfly... to name a few.
- Teammates take the time off that they need and support each other to be their best selves- we care about your wellness.
- You will not get bored with Risk Labs. We are constantly developing, building, experimenting and evolving. Yes we try to allow people to focus on their specific product areas, but things are always shifting and evolving. There’s no right answer and we’re all just doing our best!
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What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives