Marketing Jobs in Web3

About the team + role

As the Lifecycle Marketing Manager you’ll drive the way we connect with customers to drive engagement across our Crypto products. You will be focused on informing and implementing a tactical roadmap to drive engagement across phases of the user journey; inclusive of onboarding, product adoption, engagement and retention.

You’ll work closely with the General Manager of the Crypto businesses and teams across marketing, product, research, creative and data science to build campaigns, experiments and messaging that increases engagement with our products and services. You have a passion for applying a quantitative approach to prioritization and problem solving.

At your core, you’ll thrive in a fast-paced environment. You’ll be supported by an incredible group of engineers, analysts, content strategists, brand marketers, and product innovators to reach our common goal - to help democratize our financial system.

The role is located in the office location(s) listed on this job description which will align with our in-office working environment. Please connect with your recruiter for more information regarding our in-office philosophy and expectations.

What you’ll do

• Own the strategy of lifecycle journeys and campaigns: identifying, sizing and prioritizing the opportunities that can result in higher customer engagement.
• Collaborate with product marketing product, design, data science and content teams to develop personalized and compelling customer journeys
• Use customer segmentation and data analysis to identify opportunities for targeted messaging and personalized experiences
• Generate hypotheses driven by data to improving marketing performance, design and execute A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise
• Drive the creative development & iteration pipeline applying learnings from your A/B

What you bring

• 5+ years of growth marketing experience in consumer financial services or equivalent experience in a data-driven field
• Analytical mindset and experience with related tools/concepts: Excel, A/B testing, relational databases
• Results oriented approach - with the humility, drive, and creativity to get it done
• Experience with crypto or blockchain technology
• Experience with marketing strategy, including opportunity assessment, customer segmentation and message testing
• Familiarity with SQL and / or HTML a plus

What we offer

• Market competitive and pay equity-focused compensation structure
• 100% paid health insurance for employees with 90% coverage for dependents
• Annual life>
• Lifetime maximum benefit for family forming and fertility benefits
• Dedicated mental health support for employees and eligible dependents
• Generous time away including company holidays, paid time off, sick time, parental leave, and more!
• Lively office environment with catered meals, fully stocked kitchens, and geo-specific commuter benefits