Marketing Jobs in Web3

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Job Position Company Posted Location Salary Tags

OKX

Sao Paulo, Brazil

$36k - $65k

Gravity Team

Remote

$70k - $162k

OKX

Taipei, Taiwan

$36k - $65k

Consensys

Remote

$150k - $200k

Hyphen Connect Limited

Remote

$39k - $45k

Circle

Miami, FL, United States

$175k - $225k

Circle - Referrals

Remote

$175k - $225k

Aztec

Remote

$100k - $125k

Magna

New York, NY, United States

$45k - $60k

Aztec

Remote

$175k - $200k

Localcoin

Toronto, Canada

$72k - $100k

Fuel Labs

Web3

$32k - $79k

OKX

Istanbul, Turkey

$68k - $90k

Binance

Dubai, United Arab Emirates

KOL Growth Manager

OKX
$36k - $65k estimated
SP SĂŁo Paulo, SĂŁo Paulo, Brazil
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Who We Are

At OKX, we believe the future will be reshaped by technology. Founded in 2017, we are revolutionising world systems through our cutting-edge digital asset exchange, Web3 portal and blockchain ecosystems. We reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 50 million users in over 180 countries globally, OKX empowers every individual to explore the world of Web3. With our extensive range of products and services, and unwavering commitment to innovation, OKX envisions a world of financial access backed by blockchain and the power of decentralized finance.
We are innovative in the way we think, work, and in the products we create. We are also socially responsible by actively participating and encouraging employees to take part in various public welfare activities. With more than 3,000 employees around the world, we believe embracing diversity and inclusion will spark the creation of long-term value for the industry. Come Build the Future with Us now!

About the Opportunity

The Growth Manager will support the development and execution of marketing strategies for OKX in Brazil, with a particular focus on KOL (Key Opinion Leader) business development, contract support, and promotional campaign activities.

What You’ll Be Doing

KOL Business Development Support:
  • Support the identification and engagement of Key Opinion Leaders (KOLs) and influencers within the digital asset and broader financial technology sectors.
  • Assist in the coordination and negotiation of contracts with KOLs.
  • Help develop and execute promotional campaigns leveraging KOL partnerships to enhance brand visibility and user engagement.
Marketing Support:
  • Assist in the implementation of OKX's marketing and growth strategy for Brazil, ensuring alignment with the company’s overall business objectives.
  • Help create and manage multi-channel marketing plans that include digital marketing, PR, content creation, SEO/SEM, social media, and offline activation.
Campaign Management Assistance:
  • Assist in the design, implementation, and optimization of promotional campaigns to drive user acquisition, engagement, and retention.
  • Monitor and report on campaign performance, providing data-driven insights to the marketing team.
Performance Tracking:
  • Help identify and track key metrics to measure the effectiveness of marketing efforts.
  • Contribute to regular reports on marketing performance and growth initiatives.
User Communication:
  • Assist in user communication efforts, ensuring clear, consistent, and effective messaging across all channels and touchpoints.
  • Help tailor communication strategies to specific user segments to enhance user experience and engagement.
User Lifecycle Management:
  • Support the user lifecycle management process, including acquisition, engagement, retention, and reactivation strategies.
  • Assist in driving the growth of OKX’s user base through innovative and effective marketing tactics.
Regulatory Compliance:
  • Assist in ensuring that all marketing efforts comply with local regulations and are effectively positioned to leverage potential opportunities arising from regulatory changes.

What We Look For In You

  • Bachelor’s Degree
  • 3+ of experience in marketing or a related role.
  • Familiarity with KOL/influencer marketing and contract negotiation is a plus.
  • Basic understanding of digital marketing channels and tools.
  • Good analytical skills with the ability to interpret data and provide insights.
  • Strong communication and interpersonal skills.
  • Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Fluency in Portuguese and English is required.

Perks & Benefits

  • Competitive total compensation package
  • L&D programs and Education subsidy for employees' growth and development
  • Various team building programs and company events
  • Wellness and meal allowances
  • Comprehensive healthcare schemes for employees and dependents
  • More that we love to tell you along the process!

What does a marketing manager in web3 do?

A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3

Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space

This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks

Some specific tasks that a marketing manager in web3 might be responsible for include:

  • Developing and executing marketing campaigns to promote products or services in web3
  • Identifying target markets and customer segments within the web3 ecosystem
  • Managing relationships with partners and stakeholders within the web3 community
  • Analyzing market trends and consumer behavior in web3
  • Monitoring and reporting on the effectiveness of marketing efforts in web3
  • Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives