Marketing Jobs in Web3

Location: Remote. Your team is based in Europe, India, and Canada.

Working Language: English

About the project

The #1 Crypto rewards platform where daily rewards meet smart investing.

We are a rapidly growing cryptocurrency platform committed to innovating and expanding the digital currency landscape. Our product has launched successfully and is beginning to gain significant traction. We aim to bridge the gap between traditional finance and the crypto world, catering to Web 2.5 users through our accessible iOS, Android, and web applications, combining quest-based task rewards with strategic investing opportunities

The company is backed by top investors in the US & Asia.

Tasks

As the Head of User Acquisition, you will play a pivotal role in scaling our platform by strategically driving user growth across various channels. You will leverage your experience and networks to maximize our reach and impact through affiliate marketing, key opinion leaders (KOLs), pay-per-click (PPC) advertising, and media partnerships. Your goal will be to implement and optimize user acquisition strategies that align with our mission and market positioning.

Responsibilities:

• Strategy Development: Craft and execute a comprehensive user acquisition strategy that targets Web 2.5 users, focusing on scalability and sustainable growth.
• Channel Management: Identify, evaluate, and optimize various acquisition channels, including but not limited to affiliate networks, KOL partnerships, PPC campaigns, and media outreach.
• Performance Analysis: Regularly analyze campaign performance and user engagement metrics to inform strategic decisions and optimize ROI.
• Cross-Functional Collaboration: Work closely with the marketing, product, and analytics teams to ensure cohesive brand messaging and user experience across all touchpoints.
• Network Expansion: Utilize your existing relationships in the digital marketing and crypto spaces to secure advantageous partnerships and collaborations.
• Budget Management: Oversee the user acquisition budget, ensuring efficient allocation of resources to maximize growth and meet KPIs.
• Innovation and Adaptation: Stay abreast of industry trends and advancements in user acquisition tactics, adapting strategies as needed to maintain competitive edge.

Requirements

• Proven track record in user acquisition, with a minimum of 5 years in a leadership role, preferably within the tech or crypto industries.
• Strong network of contacts in digital marketing, affiliate channels, and the broader crypto ecosystem.
• Deep understanding of Web 2.5 and the unique challenges and opportunities it presents for user acquisition.
• Expertise in managing diverse acquisition channels, including KOLs, PPC, affiliate marketing, and media relations.
• Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions.
• Exceptional communication and interpersonal skills, capable of fostering strong relationships both internally and externally.
• Agile and adaptable, with the capacity to thrive in a fast-paced, ever-evolving environment.

Benefits

• A comprehensive benefits package, including competitive salary, equity and token options.
• Flexible working arrangements to support work-life balance.
• Join at an early stage and be involved in decisions that shape the company’s future and the opportunity to build your own success story
• You will have a lot of autonomy and freedom in your role to innovate.
• Take a trip with an international team of highly skilled individuals who will always support you on this journey

If you want to know more about this opportunity please complete this application with your most recent work profile and we will get back to you ASAP.

Please submit your resume, a cover letter explaining your interest and suitability for the role, and any relevant case studies or success stories from previous roles.

We are excited to meet you!