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Marketing Designer
New York or Remote (US)
Marketing /
Remote /
Remote
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About Injective Labs
Injective Labs is trailblazing a new dawn for Web3 enabled finance. We are the core contributors to Injective, one of the fastest growing blockchains in the industry. Injective provides an interoperable smart contracts platform that is optimized for building decentralized finance applications. Interoperability is at the core of Injective, which is natively integrated with chains such as Ethereum, Cosmos and Solana. Developers can rapidly launch premier financial applications suited for mass adoption using Injectiveâs infrastructure and specialized DeFi primitives such as the worldâs first fully on-chain order book.Our team has decades of experience spearheading the largest financial institutions and tech organizations. Injective is incubated by Binance and is backed by leading firms such as Jump Crypto, Pantera and Mark Cuban.
About the role
Injective Labs is seeking a talented and creative Marketing Designer to join our dynamic team. As a Designer, you will have the opportunity to contribute to the visual identity and marketing content for Injective Labs. Working directly under the Director of Marketing, you will play a key role in shaping the visual brand of our products, ensuring that across all marketing collateral, there is a cohesive visual design to showcase the larger brand.Â
Responsibilities:
- Create and design visually appealing graphics, including, but not limited to, social images, infographics, merchandise, and website elements.Â
- Collaborate with cross-functional teams (product and engineering) to come up with visual designs to explain technical contentÂ
- Work off of a visual design book to lead and manage the international creative design teamÂ
- Interface with external vendors to properly execute video/design concepts that are in line with the larger brandÂ
- Maintain a digital asset management system to organize and archive all design files, ensuring easy access for future useÂ
- Stay updated on industry trends, best practices, and emerging technologies in designÂ
- Contribute to the evolution of the Injective Labs brand identity through the creation of marketing collateral, presentations, and other materials as needed.
Who you are:
- Proven experience as a marketing designer or similar role, with a strong portfolio showcasing your design skills and creativity.
- Proficiency in design tools such as Sketch, Figma, Adobe Creative Suite, etc.
- Ideally also able to create videos (i.e. gifs and also simple how-to videos)Â
- Solid understanding of design principles, typography, color theory, and layout.
- Ability to translate complex concepts into simple, elegant, and intuitive designs.
- Excellent communication skills with the ability to effectively collaborate with cross-functional teams.
- Detail-oriented mindset with a passion for pixel-perfect design and attention to detail.
- Familiarity with blockchain technology and finance-related concepts is a plus, but not required
Why work with us?
- Competitive salary and INJ token award
- Remote-friendly work environment with flexible hours.
- Opportunity to work on cutting-edge blockchain technology in the finance industry.
- Collaborative team culture with opportunities for professional growth and development.
- Global team meet ups
As an equal opportunity employer we donât tolerate discrimination or harassment of any kind. Whether thatâs based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
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What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives