| Job Position | Company | Posted | Location | Salary | Tags |
|---|---|---|---|---|---|
Bitpanda | New York, NY, United States |
| |||
Paradigm | Singapore, Singapore | $105k - $120k | |||
Coinbase | United States | $127k - $149k | |||
Circle | Austin, TX, United States | $270k - $310k | |||
| Learn job-ready web3 skills on your schedule with 1-on-1 support & get a job, or your money back. | | by Metana Bootcamp Info | |||
Polygon | Remote | $72k - $77k | |||
Vacuumgroup / Vacuumlabs | Bratislava Bratislava Slovakia |
| |||
Figment | Toronto, Canada | $80k - $135k | |||
Circle | Boston, MA, United States | $240k - $325k | |||
Crypto.com | Hong Kong, Hong Kong | $84k - $110k | |||
fam. | United States | $72k - $75k | |||
Toku | United States | $54k - $60k | |||
Binance | Remote |
| |||
BitMEX | Singapore, Singapore |
| |||
YAP Global Ltd | New York, NY, United States | $84k - $90k | |||
Axelar Network | New York, NY, United States | $72k - $100k |
This job is closed
Your mission
As Product Marketing Specialist, you will be responsible for creating compelling narratives that effectively communicate the unique value propositions of Bitpanda’s products to drive customer engagement and loyalty. Together with our product and marketing teams, you are at the pulse of what Bitpanda is planning and implementing. You are a true project management expert and driven by a deep passion for, understanding of and relentless drive around all types of product marketing campaigns.
What you’ll do
- Consistently monitor the funnel health across multiple markets and build data-informed global campaigns to drive awareness, adoption, and engagement for Bitpanda’s products
- Collaborate with product & marketing teams to build effective go-to-market strategies, starting from user insights and leveraging the owned, earned, and paid communication channels
- Work to understand and identify Bitpanda’s users’ needs and make sure our products cater to those needs and solve real problems
- Develop value propositions, benefit claims, key messaging, and positioning of Bitpanda’s products, all aligned with the global brand strategy
- Establish reporting on a campaign level and diligently assess and analyse the success of your campaigns
Who you are
- 1-3 years of experience in product marketing (B2C/B2B/B2B2C) in tech/ high-growth environment
- Strong project and stakeholder management and analytical skills
- Exceptional communication skills, with the ability to work cross-functionally across multiple teams and departments to advance the product marketing work
- Deep knowledge and understanding of financial markets and especially crypto industry incl. all relevant productsare an advantage
- Exceptional writing skills in English and German are required (more languages are a plus).
What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives