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Who we are:
NFTrade - the first decentralized multi-chain NFT marketplace, one of the top NFT marketplaces worldwide. Top chains - Binance, Avalanche, and Polygon.
We are looking for:
An experienced and self-driven Head of Marketing to lead all aspects of marketing and strategy development. You should have a real passion for NFTs and hands-on startup experience, bringing a brand to the mainstream. This role will focus on brand, PR, community-driven growth, and performance marketing.
Responsibilities:
- Defining, building, and scaling marketing strategy to deliver on all key company and product objectives
- Developing NFTrade brand and presence, identifying and capitalizing on opportunities to differentiate and establish a winning value proposition in the market
- Building and maintaining relationships with key collaborators, working with them on promotional activities, content creation, and other opportunities.
- Providing in-depth analysis measuring the success of campaigns/tools developing KPIs, and communicating results to relevant stakeholders.
- Analyzing consumer behavior and defining target customer personas while finding new ways to connect with target audiences across each of our key product verticals
- Community management and analysis
Qualifications:
- Blockchain/NFT understanding - mandatory
- 4+ years in digital marketing, at least 2 years in the Blockchain/NFT field
- On top of all trends in the market
- Up to speed with current marketing techniques and best practices
- Excellent multitasking and project management skills
- Strong verbal and written communication skills in English
- Hands-on and with a “can-do” attitude.
What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives