Marketing Jobs in Web3

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Job Position Company Posted Location Salary Tags

Binance

Dubai, United Arab Emirates

Horizen Labs

New York, NY, United States

$54k - $95k

Serotonin

Hong Kong, Hong Kong

$91k - $150k

Rarible

Remote

$200k - $300k

Binance

Singapore, Singapore

Serotonin

Hanoi, Vietnam

$80k - $100k

Serotonin

Chiang Mai, Thailand

$80k - $100k

Serotonin

Singapore, Singapore

$80k - $100k

Serotonin

Ahmedabad, India

$80k - $100k

Serotonin

Seoul, South Korea

$80k - $100k

Serotonin

Tokyo, Japan

$9k - $75k

TON Studio

Remote

$39k - $45k

Manta Network, Powered by p0x labs

New York, NY, United States

$9k - $75k

Paradextrade

Singapore, Singapore

$98k - $108k

Salt AI

Los Angeles, CA, United States

$60k - $80k

KOL & Affiliates Manager (MENA)

UAE, Dubai
Marketing – Local Marketing /
Remote

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Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Responsibilities:

    • Main Responsibilities:
    • →  KOL Management

    • Proactively reach out to KOLs (Key Opinion Leaders/Influencers/YouTubers) to expand our affiliate network.
    • Handle negotiations, onboarding processes, and any necessary paperwork to ensure smooth integration of new affiliates.
    • Maintain consistent and effective communication with affiliates to build strong relationships.
    • Analyze affiliate performance data and provide actionable recommendations to enhance their effectiveness.
    • Develop and implement promotional campaigns with a strong focus on maximizing ROI.
    • Build reports using internal data to track and optimize the overall performance of the affiliate channel.
    • Continuously monitor industry trends, competitor activities, and emerging KOLs to stay ahead in the market.

    • Supplementary Responsibilities:
    • →  SEO/ASO
    • Act as primary POC on the regional team to identify and act on backlink building, content strategy, messaging, and partnership opportunities. 
    • Develop and implement effective SEO strategies to improve organic search rankings and drive traffic to our website.
    • Interact with external vendors to build backlinks to our website and implement our link building strategy.
    • Keep track of Binance’s backlink profile to maintain healthy links.
    • Research and understand the crypto ecosystem, find new link opportunities by using the latest search techniques and conducting competitor backlink analysis.
    • Optimize on-page elements, including meta tags, headers, URLs, and content, to improve search engine visibility.
    • Develop and execute ASO strategies and competitor analysis to improve app store rankings and increase downloads for our mobile applications.
    • Collaborate with the content, design, and global SEO teams  to ensure SEO and ASO best practices are implemented across all digital assets.

Requirements:

    • Experience in managing affiliate and/or community programs, preferably in the fintech space, ideally in the crypto space.
    • Strong understanding of cryptocurrency, blockchain technology, and the broader fintech landscape.
    • A business development background is a plus.
    • Strong interpersonal skills with the ability to build relationships and manage a diverse community.
    • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
    • Strong analytical skills and the ability to interpret data and make data-driven decisions.
    • Experience as an SEO and ASO Specialist or similar role is a plus. 
    • Experience in working with media, celebrities, key partners, or influencers.
    • Fluency in Arabic & English is required to effectively coordinate with partners and stakeholders.
Conditions:
・ Competitive salary
・ Flexible working conditions
・ Flat organisation
・ Great Locations with a highly talented and international colleagues
・ Be a part of the exciting future of the crypto-currency revolution and work on the world's no.1 crypto-currency exchange!

About Binance
Binance Exchange is the leading crypto exchange by trading volume and users, with customers in over 180 countries and regions. Capable of processing more than 1.4 million orders per second, Binance is one of the fastest trading platforms in the world. The platform focuses on security, robustness, and execution speed—attracting enthusiasts and professional traders alike.
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What does a marketing manager in web3 do?

A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3

Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space

This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks

Some specific tasks that a marketing manager in web3 might be responsible for include:

  • Developing and executing marketing campaigns to promote products or services in web3
  • Identifying target markets and customer segments within the web3 ecosystem
  • Managing relationships with partners and stakeholders within the web3 community
  • Analyzing market trends and consumer behavior in web3
  • Monitoring and reporting on the effectiveness of marketing efforts in web3
  • Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives