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Performance Marketing Senior Specialist
Taguig City, Metro Manila, Philippines
Marketing – Growth /
Full-time Employee /
Hybrid
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Join the Pioneer Crypto Brand in the Philippines!
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
What you’ll do
- Monitor and analyze performance marketing campaigns across channels (e.g., paid search, social, display, etc.)
- Develop and execute a comprehensive analytics roadmap aligned with business objectives and marketing goals
- Set up and manage tracking systems using tools like Google Analytics, Google Tag Manager, and ad platform pixels
- Provide regular reporting with actionable insights to optimize ROI and campaign performance
- Collaborate with marketing and media teams to define KPIs, conversion goals, and attribution models
- Create dashboards and visualizations to communicate campaign performance and trends effectively
- Identify opportunities for A/B testing and data-driven optimizations to improve marketing outcomes
- Ensure accurate data tracking and reporting through rigorous attention to detail
What we expect from you
- Bachelor’s Degree in Marketing, or a related fieldÂ
- 3–5 years of experience in marketing analytics or a related role.
- Strong understanding of digital marketing channels, metrics, and attribution
- Proficient in analytics tools such as Google Analytics (including GA4), Google Data Studio (Looker Studio), and Excel/Google Sheets
- Hands-on experience with ad platforms like Google Ads, Meta Ads (Facebook), LinkedIn Ads, etc., including UTM parameter implementation and analysis
- Comfortable working with large datasets and translating complex data into clear, actionable insights
- High level of attention to detail, analytical thinking, and problem-solving skills
- Experience supporting campaign strategy and performance optimization preferred
Join the Coins Team Now!
Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.
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What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives